Pace Advertising brings new Creative Director on board
20 October, 2015
NEW YORK, NY
— Pace Advertising, a WPP company, has announced the hiring of Jane Kramer as Creative Director. In this new role, Kramer will supervise the agency’s creative team of art directors and copywriters and oversee all creative execution and output. Pace has a venerable, 65+-year track record for innovation in developing branding and marketing campaigns for commercial and residential development and brokerage clients. The hiring of Kramer is the latest in a series of expansion and rebranding efforts for the agency, according to Cara Faske, President of Pace.
“We’re at a very pivotal time in the growth of Pace,” Faske commented. “We recently hired Heather Malko to spearhead our new business development and now we’re preparing to launch our new agency logo and website this fall. The time was right to bring a new vision and focus to our creative department – not only for our own internal branding, but to elevate our client work, as well. I can’t think of someone better to do this than Jane. She has a demonstrated talent for high-caliber creative concepting and a unique, fresh vision that will ensure our creative output sets a new standard for the industry. Jane has a strong background creating and supervising work in both traditional and digital space. Her strengths are in branding, strategy and ideation and she brings a focused and disciplined approach that has proven to generate results. I’m also excited because she brings extensive experience in traditional broadcast and longer-form content video, both areas where Pace will be expanding. I can’t wait to see how our creative department grows under Jane’s leadership and how she helps us take Pace to the next level.”
A senior-level creative director with a background in art direction, Kramer has produced award-winning integrated campaigns for global brands – both B2B and B2C – over a 22-year career. Prior to joining Pace, she worked as Creative Director for Nelson Schmidt in Milwaukee. Her client experience is diverse and includes category leaders such as ADP, Alliance Laundry Systems, Bombardier, Club Car, Hershey’s, Master Lock, McKesson, Polaris, Pfizer, Roche Diagnostics and Rubbermaid. Kramer has received recognition not only from creative competitions and publications such as Communication Arts, Graphis, New York Festivals, and Creativity, but from award programs highlighting results such as B2B Best, ACE and Tower.
Kramer commented on her new role with Pace. “It’s very exciting to be joining Pace at such an important time in the history and evolution of the agency,” Kramer said. “I’m looking forward to helping grow our creative department and diversify our client base. On top of that, to be able to be part of an agency re-brand is a rare and awesome opportunity.”
About Pace Advertising
Founded in 1949, Pace is a full-service advertising and branding agency based in New York City, with offices in Boca Raton and Orlando, Florida. In 1986, Pace was the first U.S. acquisition of WPP, the world’s largest communications organization and parent to some of the most prominent and successful firms in the field, including agencies such as Young & Rubicam, J. Walter Thompson, Ogilvy and Mather, Grey, and Hill & Knowlton. Pace is also parent company to Cara Martin in New York; Green Advertising in Boca Raton, Florida; and Stalder/Green Advertising in Orlando, Florida.
Randy Kershner, Pace Advertising
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