Mirum appoints Caitlin Nguyen as General Manager for Singapore

19 October, 2015

SINGAPORE — Mirum Asia Pacific CEO Nanda Ivens has appointed Caitlin Nguyen as General Manager of Mirum Singapore.

Nguyen has 18 years of digital and traditional marketing experience spanning strategy and innovation to shopper marketing, brand building, e-commerce, customer experience and online to offline integration, across Asia, Europe, and the Americas.

“Caitlin is a dynamic leader with an innate ability to connect and engage with everyone she works with. I am thrilled to have her on board with us. She really brings to life the spirit of curiosity and collaboration that defines what Mirum is all about,” said Ivens.

Nguyen brings depth and breadth of knowledge across consumer technology, healthcare, retail, fashion and lifestyle as well as FMCG industries, and has worked with businesses such as Coca Cola, Renault, Sony, Dockers, EuroDisney, BAT, Dairy Farm, GlaxoSmithKline, Message Systems, ShoreTel, and Deezer. She joined Mirum from Omni Marketing Group Asia, where she served as Regional Business Director overseeing sales and marketing, strategic partnerships, business development, client development, and Head of Digital on a range of clients in both the business-to-consumer and business-to-business space.

She has also worked with Seattle-based Meridian Valley Laboratories, Levi Strauss-Dockers, Publicis Groupe, SmithKline Beecham, and AC Nielsen. Nguyen also founded Perfume River, a new brand of lifestyle products sold in North America and Europe.

Nguyen, who will oversee business in Mirum Asia’s Singapore headquarters, drive brand and employer visibility as well as build regional strategic partnerships and channels, reports to Rueben Anthony, who holds the roles of Managing Director of Mirum Singapore and Managing Director of Mirum’s regional Digital Transformation & Consulting unit.

Mirum was formed in January, when XM Asia and 10 other digital agencies in J. Walter Thompson’s global network became one global digital agency spanning 20 countries and 46 offices.

About Mirum
Mirum is a digital agency that helps businesses facing major market disruption confidently pivot in to new directions and take advantage of new opportunities. Created with a pioneering spirit, Mirum brings together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology, to drive business transformation in a world of constantly evolving behaviors and expectations. Mirum is a global network operating in 20 countries, with 46 offices and more than 2,200 professionals and is a part of the J. Walter Thompson Company and WPP family. For more information, visit mirumagency.com.

J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today under the leadership of Global CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

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