Geometry Global's UK new Chief Strategy Officer to drive purchase behaviour
8 October, 2015
Martin Smith brings record of innovation and effectiveness
— Geometry Global UK continues to draw top senior talent with the appointment of award-winning Martin Smith as Chief Strategy Officer and Managing Partner. He joins January 2016 and will sit on the agency executive committee.
Working closely with CEO Sarah Todd, Martin will oversee Geometry Global’s strategic product across all clients including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates and Mondelez. He will also lead the agency’s strategic consultancy - Geometry Intelligence.
Commented Sarah Todd, Geometry Global UK, “From the moment I met Martin it was clear we share the same passions: building and leading great teams, customer experience and journey intelligence, big activation ideas and turning brand fame into fortune for our clients.
She added, “Martin is a pioneer, a collaborator and has a great track record of transforming behaviour through brilliant insight. We’re looking forward to sharing his skills across all our clients’ businesses”.
Said Martin Smith, “Geometry Global is helping brands navigate a shifting marketing landscape where shopping and decision-making are being re-defined every single day. With purchase conversion and retail understanding at the heart of the agency, Sarah and the team have a unique ability to help clients transform business. I’m excited to be part of the evolution.”
Martin joins from Havas’ Cake + Arnold KLP where he was most recently Chief Strategy Officer. He arrives with over 20 years’ as strategist and agency leader helping create effective and award-winning campaigns in every communications discipline.
He has created Visa’s first ever social campaign; Carlsberg’s first integrated campaign; T-Mobile’s “Life’s for sharing” campaign and first brand YouTube channel. Prior to his time at Cake + Arnold KLP, Martin held executive planning positions at Saatchi & Saatchi, Mother and BBH.
In 2002 Campaign tapped Martin as one of adland’s future stars in Faces to Watch. Since then his work has been recognized at major effectiveness awards including IPM [Grand Prix: Transform Your Life Pepsi/Britvic], IPA Effectiveness [Ocean Spray, Sony Ericsson, T-Mobile], and Euro Effies [T-Mobile].
Over the past six months Geometry Global has launched strategy unit, Geometry Intelligence and attracted top talent including Andrew Bell as Client Partnership Director, Richard Hartel as Head of Experiental Retail Design. The agency has expanded business across existing clients Vodafone, GSK, Coca-Cola and Philips and recently landed the brief for The Mayor Fund’s for London “Penny for London”.
Sarah Hazell, Geometry Global
+ 44 7900 227 200
About Geometry Global
Geometry Global is an award-winning, multi-practice marketing agency that influences people's buying behavior with transformative creative solutions informed by rich data and sharp insights. Using cutting edge insight tools to map and analyze people's Purchase Decision Journeys, the agency develops programs that drive conversion and measurably impact client business. With teams in 56 markets, Geometry Global is the largest and most international agency of its kind and has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com