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Kantar appoints Efrain Ribeiro as Chief Research Officer

6 October, 2015

Efrain Ribeiro

Former Lightspeed Research executive takes up company-wide role

LONDON — Kantar today announced the appointment of Efrain Ribeiro as its Chief Research Officer, effective November 1st. Ribeiro takes over the role from Renee Smith, who is leaving to join the Colorado-based research company GutCheck.

Previously CRO of Kantar subsidiary Lightspeed Research, Ribeiro is one of the best-known research experts and thought leaders in the industry and a frequent platform speaker. As Kantar CRO he will drive both quality and innovation across its 12 operating companies, especially in the fast-developing area of mobile research, and act as a catalyst for collaboration with the operating company teams on the development of new products and solutions.

Kantar President Wayne Levings commented on the appointment: “In Efrain, we have the ideal replacement for Renee. He has almost 40 years of experience and will be able to both pick up and continue to drive our research agenda, which includes putting mobile first and bringing technology to the heart of what we do.

“I’d like to thank Renee for her valuable contribution over the past five years. She has been an inspirational CRO and a very popular colleague and we all wish her well for the future.”

For further information please contact Lindsay McMurdo,

About Kantar
Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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