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National Book Tokens launches new campaign this Christmas

16 November, 2015

National Book Tokens

LONDON — Media agency Maxus has today launched a new campaign for National Book Tokens called “Choosing a book is an adventure in itself”. The campaign seeks to raise awareness for the gift card and reaffirm why a National Book Token is the perfect gift for book lovers.

“Choosing a book is an adventure in itself” celebrates the journey of discovery that book lovers undertake when selecting a new read.

The integrated campaign will run across trusted and quality print and online channels including VoD, a new channel for the brand. The campaign will run from 16th November until Christmas.

National Book Tokens is the only gift card sold and accepted in all major bookselling chains and local independent book shops across the UK and Ireland.
Mike Burt, marketing manager at National Book Tokens, said: “Christmas is one of the most important times of year for booksellers. This campaign not only celebrates books but also the journey that people take to discover a new one. It is this sentiment that we wanted to highlight, that by giving a National Book Token you are giving an experience not just a present.”

Vince Amato, account manager at Maxus said: “National Book Tokens have been on Christmas lists for generations. With Christmas a key season within the publishing calendar, the campaign allows for consumers to be reminded of their own experiences when choosing a book.”

The creative concept was devised by Arthur London and all media and planning was handled by Maxus.

About Maxus UK

Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten (#7) UK agency (Campaign School Reports 2014), billing upwards of £400 million.

Maxus UK clients include L’Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget.

Maxus UK has established itself (July 2014) as the agency with the most sustained growth of the top 10 media agencies last year. In 2013 the agency grew 20% with overall activity rising to £758m (2013) from £632m (2012) to become the 8th largest media agency in the UK (source: RECMA). It was named Media Agency of the Year at the 2014 Media Week Awards.

Maxus UK is part of the Maxus Global network, which employs over 2,500 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. It is RECMA’s No1 for Vitality in the UK, Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012. For more information, visit
Twitter: @maxuslondon

Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus Global is the fastest growing global media network for the last five years (source: RECMA). For more information visit

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