Global Blue appoints Cohn & Wolfe as international PR partner
5 November, 2015
Cohn & Wolfe will support Global Blue on corporate, B2B and B2C communications
— Cohn & Wolfe, a leading communications agency, has been appointed by Global Blue, a world leader in Tax Free Shopping, to support the planning and implementation of a global PR programme to increase awareness and understanding among retailers and consumers.
Global Blue facilitates tax refunds for a network of thousands of the world’s most recognisable high street and luxury brands, while helping consumers find the best places to shop tax free in 39 countries. It operates one of the world’s largest and most comprehensive databases on international shoppers, which it uses to support a range of customers, from retailers to banks, helping them to target and profit from the lucrative traveller market.
Cohn & Wolfe will handle ongoing B2B outreach to promote Global Blue’s core functions and products to merchants, as well as consumer campaigns to promote its Tax Free Shopping offering. The agency will provide strategic guidance on media relations, content creation, issues management, crisis communications, internal communications and brand building services.
The programme will target a global audience and will support Global Blue’s growth in key markets – across Asia, Europe and the Americas. Cohn & Wolfe will work in collaboration with Global Blue’s Communciations team: Duncan Skehens, AVP Corporate Communications, and Ella Collier, AVP Consumer Communications.
“Cohn & Wolfe clearly understand our business objectives and impressed us with their creative ideas to bring our data and insights around international shoppers to life,” says Skehens. “We’re confident this parternship will help Global Blue better engage with merchants and consumers across the world and highlight the many benefits that Tax Free Shopping brings. ”
“We’re delighted to have been appointed by Global Blue as its global PR partner,” says Helen Searle, Managing Director, Corporate Affairs, Cohn & Wolfe. “With international traveller numbers and spend on the rapid increase, this is such an exciting time to join Global Blue’s journey. We look forward to helping the business bring its story to life, sharing its expertise and insights on the trends impacting the global retail economy and international shopper habits.”
About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 45-year history, Cohn & Wolfe’s brand marketing work and world-class digital media campaigns have attracted top brands around the world, winning awards at the Cannes Health Lions, the Global SABREs and the Global PRWeek Awards. With a creative network of more than 1,200 employees in over 50 offices across North America, EMEA and Asia, the agency has been named a Best Place to Work by The Holmes Report, PRWeek and PRNews. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.
About Global Blue
Global Blue specialises in the world’s fastest growing sector – globe shopping, where consumers from one country shop in another. Having introduced the concept of Tax Free Shopping over 30 years ago, Global Blue now offers a range of services to help travellers shop and spend wisely in 43 countries around the world. In addition to its wide and trusted Tax Free Shopping network, Global Blue Currency Choice, a Dynamic Currency Conversion service enabling travellers to pay in their home currency when spending abroad.
Global Blue works with over 270,000 of the world’s favourite retail and leisure brands, helping businesses engage with globe shoppers through our marketing services and range of smart products. We also provide data and analytical tools to help our merchant partners better understand the behaviour of travellers from around the globe.
Headquartered in Eysins, Switzerland, Global Blue’s ambition is to become the beacon for international shopping and spending across the globe.
To find out more about Global Blue visit www.corporate.globalblue.com