Wunderman China expands planning leadership
7 May, 2015
— Martin Conneen, regional president of Wunderman Asia Pacific, announces the appointment of Mark Miller as head of planning, China, for the Wunderman China agencies of Wunderman, AGENDA, and AdPeople. Miller, who is based in Shanghai, will be the country’s first planning lead.
Miller brings to clients 25 years of experience in strategic marketing services with a concentration in digital, integrated and strategic planning. He joins the China team from Wunderman’s office in Seattle, where he served as group planning director, overseeing planning responsibilities for Microsoft, T-Mobile and Wells Fargo.
Conneen commented, “With the rapid expansion of our capabilities in China, we saw the need for a new role on the planning team. Mark’s experience in creating and deploying large global integrated marketing campaigns, as well as his in-depth knowledge of digital and CRM infrastructures, is invaluable. He is a great addition to our growing network.”
“We saw our new business performance jump 45% last year,” Bryce Whitwam, managing director of Wunderman Shanghai, said. “Clients are simply responding to our strong offering of developing leading creative solutions powered by data.”
“I feel extremely fortunate to join such a vibrant team and I look forward to exploring new digital and data boundaries in China for our clients,” said Miller.
Wunderman believes in the power of the individual.
Around the world, we combine creativity and data to drive results for our clients. We excel in CRM, advertising, loyalty, social media, content and promotions. Together we are 1,300 data gurus, 2,200 creatives and 3,500 business minds. Founded by Lester Wunderman in 1958, the agency today stands at 170 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell, UnitedHealth Group and leading local brands are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY) and Young & Rubicam Group. Learn more at www.wunderman.com
Bryce Whitwam, +86-21-2308-5088
Wunderman Asia Pacific
Sarah Chua, +65-6671-3167
Regional Communications Associate