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Ogilvy & Mather London unlocks the love for Hellmann's in new global campaign

30 March, 2015

Hellmann's Mayonnaise

LONDON — Ogilvy & Mather London’s new global campaign for Hellmann’s sees the brand highlighting and responding to the wonderful things their fans say in social media around the world.

As the world’s best-selling mayonnaise, there’s no shortage of love for the brand out there. And creative responses from Hellmann’s will appear in multiple media across multiple markets.

The campaign launches with a brand-led TVC responding to a Facebook comment in which Hellmann’s is described as “one of the greatest things ever created”. Which begs the question: is it?

This launch spot airs in the US from 23 March, and in the UK from 1 April, with further global launches planned throughout 2015. Activity is planned to run across TV, Cinema, Online and in Social Media throughout the campaign.

This is Hellmann’s biggest investment in over decade and the start of an ongoing strategy to create a unified global voice for this iconic brand.

Dede Laurentino, Global Executive Creative Director for Unilever at Ogilvy & Mather, commented: "The amazing things people say about Hellmann's match the very heart of the brand: it's real, fun and inspiring. Like Hellmann's, this idea is social by design”.

Julian Nichols, Senior Global Brand Director for Hellmann’s at Unilever, commented: “It’s humbling to see the many amazing things that people all over the world say about Hellmann’s. Sharing the love people express in a humble and playful way is at the heart of our new global campaign idea and we are excited to watch it develop”.

The production company was Field Trip/1st Avenue Machine.

For further information contact:
Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7956 169209

Agency Credits
Mike Litwin - Managing Partner
James Fitzjohn - Business Director
Hannah Morden - Account Director
Carmen Vicente Soto - Account Executive
Andre Laurentino - Executive Creative Director
Johnny Watters - Creative Director
Angus George - Creative Director
Lewis Bish – Copy Writer
Chris Chance – Art Director
Producers (TV) - Thea Slevin & Kim Parrett
Producer (Digital) – Carrie Moores
Production Assistant – Marina Bruin
TV Admin - Fiona Battersby/Caio Silva
Planning Partner - Jodi Shelley
Project Management - Mike Kerry

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

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