GroupM Thailand presents 2015 FOCAL Digital Conference
23 March, 2015
GroupM Thailand brings clients together to talk on 2015 Digital FOCAL Points
— GroupM, Thailand’s leading media investment management company, and its digital specialist agency, mInteraction, holds its inaugural digital conference themed ‘The NEW FOCAL’. The conference focuses on four key digital trends for 2015. GroupM brings together key clients, digital players, and Thailand’s thought leaders to discuss digital opportunities in the areas of NEW Internet Users, NEW Audience-oriented Media, NEW type of Contents, and the NEW Era of eCommerce Marketing.
The FOCAL 2015 maps out new opportunities that shape and identify Thailand’s digital future for brands and agencies. The conference provides industry expertise and knowledge in Thailand’s digital marketing landscape. The four topics include the guidelines to make advertisers more adept at raising brand value exponentially and to make the best use of online strategies.
Kevin Clarke, CEO of GroupM Thailand, welcomed more than 400 marketing patriots with a speech about Thailand and marketing challenges of 2015 with the move to “everything digital
” gaining a lot more pace. Mr. Clarke also addressed that the main driver of digital growth isn’t just the smartly dressed young urbanites but a whole new group of internet users across the nation.
Siwat Chawareewong, CEO of mInteraction, informed the audience about the rapid growth of digital advertising in Thailand, estimated growth of 51.55% of internet penetration, of which 44.6 million of Thais started to access to the internet through their mobile phones. Interestingly, according to the survey conducted by mInteraction Intelligence unit, many of these new internet users
did not even know that they are internet users – they only knew they are using LINE, Facebook and YouTube on their phones.
Niklas Stalberg, COO of mInteraction, encouraged marketers to focus on programmatic audience buying
, which allowed media owners a better understanding of the need and wants of their audiences. This leads a greater development of media and contents as well as other future digital marketing products, which fulfils the identified needs.
In addition, the New Contents
explained how a content providers can adapt and survive a much more cluttered and fragmented market for the media audience.
Lastly, due to the change in urban consumer’s shopping behaviours that is now based on convenience transaction basis, the New Era of eCommerce Marketing
is in the spotlight.
Photo: Left to right: Siwat Chawareewong, CEO – mInteraction, Kevin Clarke, CEO – GroupM Thailand, and Niklas Stalberg, COO - mInteraction
About GroupM FOCAL
FOCAL is Thailand’s largest digital conference, it comprises a wide range regional networks and understanding of Thai consumers. FOCAL intends to navigate marketers to harness the digital platform with the know-how and expertise, enabling the marketers to address significant matters in the year to come that are of the utmost value to GroupM client’s business
GroupM is the largest media investment management operation in the market with a combined market share of 40%. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximise the performance of WPP’s media communication agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading marketing positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication service, to bring competitive advantage to our client and our companies.
Discover more about GroupM and its agencies online at www.groupm.com
mInteraction is the digital unit of GroupM Thailand, and is one of Thailand’s largest digital agencies. A full range of digital services is provided to a range of clients, including some of the largest advertisers globally and the best known local brands. GroupM's parent company is WPP (NASDAQ:WPPGY), the world's largest communications services group.
For more information, visit www.minteraction.com
Head of Digital Strategy & Corporate Communications
Manager – Strategic Resources & Insights