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Jimmy Carr & Rory Sutherland talk advertising, comedy & evolutionary psychology

20 March, 2015

Ogilvy & Mather

LONDON — Advertising Week Europe, the largest annual gathering of the advertising, creative, entertainment, marketing, media and technology industries, returns to London for its 3rd consecutive year, from 23-27 March.

This year at AdWeek Europe, Ogilvy & Mather Group UK will be exploring the role of humour in advertising. Stand-up comedian, television presenter and actor Jimmy Carr will be Ogilvy & Mather Group UK’s special guest, alongside Vice Chairman Rory Sutherland. Together they will talk about Advertising, Comedy and Evolutionary Psychology.

This special event, hosted by Ogilvy & Mather Group UK’s CEO, Annette King, will take place on the ITV Stage at Princess Anne, BAFTA, 195 Piccadilly, on Wednesday 25th March, 12:00pm.

When asked about the importance of Advertising Week Europe, Annette King said: “The creative sector is worth over £71bn to the UK economy and is one of our most important industries, enhancing economic growth and creating jobs at all levels. Advertising Week Europe is an eclectic gathering of minds and a hub of creative thinking, and I am proud our Group is at the heart of the conversation”.

Approximately 50% of adverts use humour, whether it’s an out and out joke or a lighthearted take on life. North America and Europe are more likely to use humour in their adverts than the rest of the world, but wherever you go, humour plays an important role in brand communications. If we laugh we feel good, if we feel good, we feel engaged.

Advertising Week is a hybrid of inspiring thought leadership featuring the world’s best and brightest with engaging special events that galvanize targeted constituencies.

To register and find out more information, visit

Follow @OgilvyUK, #OgilvyAWE

Ogilvy & Mather Group UK’s full-line up at Adweek Europe 2015 -

It's The Way You Tell 'Em
Weds 25th March, 12:00pm, ITV Stage at Princess Anne BAFTA
Featuring Rory Sutherland, Vice Present, Ogilvy & Mather Group UK & Jimmy Carr

Business is Advertising Week
Thurs 26th March, 11:30am, St. James Church
Featuring Paul O'Donnell, CEO, Ogilvy & Mather Europe, Africa and Middle East

Seen and Herd: How Creative Executions using Behavioural Economics Can Have an Incredible Impact
Thurs 26th March, 4pm, #AWEurope Underground
Featuring Jez Groom, Chief Strategy Officer, Ogilvy & Mather Group UK

Does the soul of the industry need saving?
Thurs 26th March, 3:00pm, St. James Church
Featuring Rory Sutherland, Vice Chairman, Ogilvy & Mather Group UK

What's so Hot About Start-Ups for Big Brands and Agencies?

Thurs 26th March, 3:00pm, #AWEurope Underground
Featuring Nicole Yershon, Head of Ogilvy Labs UK, Ogilvy & Mather Group UK

The Diversity Delusion

Thurs 26th March, 4:00pm, St. James Church
Featuring Shelina Janmohammed, Vice President, Ogilvy Noor

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