The Power of the Pharmacy in health marketing
18 March, 2015
Ogilvy CommonHealth Worldwide releases a new, global report
— Ogilvy CommonHealth Worldwide (www.ochww.com
), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com
), and a WPP company (NASDAQ: WPPGY, www.wpp.com
), today announced the release of a report, The Power of the Pharmacy, which examines why and how the channel is gearing up for significant changes. Based on insights from pharmacists themselves, as well as views and future predictions from the agency’s own pharmacy experts, the report looks at the changing situation across the globe.
The intent behind The Power of the Pharmacy report is to explain why the channel now sits at the center of the community, considering its increasing importance amongst consumers, cash-strapped governments and manufacturers. Ogilvy CommonHealth Worldwide’s advice to marketers is to get prepared. Pharmacists will be looking to the industry for help in fulfilling their ever-expanding roles, so now is the time to gain a better understanding of the entire channel.
Gloria Gibbons, President, EAME Ogilvy CommonHealth Worldwide, notes, “In Europe alone there are more than 400,000 community pharmacists, with 46 million people visiting them each day. As the healthcare professional who is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis.
In order to remain competitive, respond to increasing demands and juggle their dual responsibilities as retailers and healthcare professionals, we’ve found that pharmacists are seeking greater support so that they can better serve both customers and communities. Clearly, there is an opportunity here to create productive partnerships with marketers. The Power of the Pharmacy report outlines how this can be done.”
She concluded, “The Power of the Pharmacy report provides broad and deep insight into the challenges faced by today’s pharmacists, answering critical questions for marketers who wish to form stronger links with the channel. In addition, by looking ahead to the future, the report sparks interesting discussion on how tomorrow’s pharmacists will deliver better healthcare for patients, whilst still running a successful retail business.”
To create the report, the agency sourced specialists from all over their network to form PharmacyExpert@Ogilvy, a global alliance that truly understands the channel. For more information or to obtain a copy of the full report, email PharmacyExpert@Ogilvy.com
Beth Paulino or Kerrianne Slattery
Ogilvy Commonhealth Worldwide
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.