Sudler's Chris Duffey to host Cannes Lions session
10 June, 2015
–– Sudler & Hennessey, one of the leading global healthcare communication networks, is pleased to announce that Sudler New York creative director Chris Duffey will be hosting a discussion with Kim Kardashian West and Niccolo de Masi, Glu Chairman and CEO, at the Cannes Festival on June 24, 2015.
In 2014, Glu and Kim Kardashian West shocked the video game industry with the success of Kim Kardashian: Hollywood
— a transmedia experience that pushes gaming beyond basic storytelling. At its core, Kim Kardashian: Hollywood
is a highly engaging mobile gaming experience; however, the gameplay is just a lynchpin of KKH’s larger entertainment platform. By design, the game merges pop culture, comedy, fashion, and branded experiences in a digital world. With more than 33 million downloads worldwide, Kim Kardashian: Hollywood
created an entirely new gaming genre and changed the way we think about digital storytelling.
Chris is an award-winning creative director, noted speaker, author, and mobile and wearable technologist. He has been featured by Business Insider
, and Yahoo as one of “advertising industry’s leaders on the top issues, challenges, and opportunities in the fast-changing world of mobile marketing.” He is an accomplished author on the increasing relevance of mobile, particularly in the health, wellness, and fitness space. The Guardian
recently included his “How mobile became mighty in healthcare” to their Year in Review: ten of the best healthcare stories from 2014. For the inaugural Cannes Lions Health Festival 2014, Chris co-chaired with Google a featured presentation on future trends in mobile marketing. His work focuses on the integration of creative and digital storytelling to generate relevant and memorable user journeys on the Web, mobile, smartwatches, and beyond.
Chris Duffey, SVP Group Creative Director at Sudler New York, says: "Glu and Kim Kardashian West have pioneered a new form of digital storytelling that can extend and inspire any brand presence in the new media landscape reality. Ultimately, Kim Kardashian: Hollywood
is a one-of-a-kind platform that generates authentic audience connections via intertwining the virtual world with the real world."
About Kim Kardashian: Hollywood
Rise from the ranks of clothing store fashion consultant to basking in the spotlight at the hottest events with Kim Kardashian West herself. Players experience the drama and excitement of earning Hollywood notoriety by completing projects and tasks that lead to new career opportunities. Join Kim Kardashian West on a red carpet adventure to create your own fame and fortune! http://smarturl.it/getkkh
About Sudler & Hennessey
The S&H Group is a global healthcare marketing and communications organization with offices around the world. The network includes two global communications agencies, Sudler & Hennessey and Sentrix Global Health Communications, with US headquarters in New York City. S&H also has specialized divisions in medical education (IntraMed Educational Group, Precept Medical Communications, and CMDNY), as well as in market research and strategic planning, branding, publication strategies, sales training (HealthAnswers and Transart), digital solutions (Sudler Digital), eHealth Solutions (Sudler eHealth Group), consulting (Primary Source), healthcare management (Quality Matters), and consumer health marketing (Sudler Consumer). For more information, please visit www.sudler.com
S&H is part of Young and Rubicam Group, and part of WPP (NASDAQ: WPPGY; www.wpp.com)