mInteraction expands strategic communications offering
8 July, 2015
— mInteraction, the digital unit of GroupM Thailand has announced today the service expansion of its strategic communications department by appointing Chingcharn Kaveevuth as Associate Director, Digital Strategy, Payungsak Kiatruangkit as Manager, Digital Strategy, and Pan Jroongtanapibarn as Manager, Strategy Resources & Insights. All will work across mInteraction’s disciplines and GroupM’s agencies in Thailand including Mindshare, MEC, Mediacom, and Maxus.
“It’s my great pleasure to welcome young-talented people to mInteraction. I am sure that they will bring in a lot of positive/fresh energy to our organisation and clients”, said Siwat Chawareewong – CEO of mInteraction. “As full services digital agency, there is no one else in Thailand currently operating a specialised unit dedicated for research & consumer insights digitally”.
The newly established unit of Research & Consumer Insights is a sub-function of Digital Strategy Department, managing under the direction of Neil Mavichak – Head of Digital Strategy & Corporate Communications. Since March 2015, the team conducted and produced several consumer studies such as “The New Internet Users”, “Confidently Beautiful”, and “The Truth of Blogger Behaviour in Thailand” – a co-research project with Nuffnang. According to the plan, the unit will investigate on millennial and e-Commerce behaviour afterward.
Speaking of “The New Internet Users”, Pan Jroongtanapibarn, Strategy Resources & Insights Manager commented “This is a great collaboration project within the team, from the beginning of the year, we have travelled across the country, observed and conducted over 100 interviews”. “Proactive marketing of Chinese brand along with the network operation companies caused dramatic incremental of new internet users in Thailand and this changed the overall picture of media consumption behaviour of the Thais”, he said.
Worawin Soncharoen, Associate Director, Digital Strategy commented, “These new internet users have never ever experiencing the internet and also viewing the smartphone as a beneficial tool in term of business channel and its applications are easy using. They still prefer to share the news and information through phone-call rather than using traditional communications”.
mInteraction is the digital unit of GroupM Thailand, and is one of Thailand’s largest digital agencies. A full range of digital services is provided to a range of clients, including some of the largest advertisers globally and the best known local brands. GroupM's parent company is WPP (NASDAQ:WPPGY), the world's largest communications services group.
For more information, visit www.minteraction.com
Head of Digital Strategy & Corporate Communications
Manager – Strategic Resources & Insights