Marketing effectiveness heavyweight, Karen Kaufman, to join Gain Theory

2 July, 2015

NEW YORK — Gain Theory, a global WPP marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities - has named Karen Kaufman to the role of Managing Partner, Client Development for NA & LATAM.

In this newly created role, Kaufman will be developing new and existing client relationships in this territory.

She will report to Jason Harrison, who in April was named worldwide CEO of Gain Theory.

I am excited to have Karen on board.’ said Harrison ‘Her appointment shows a commitment to building Gain Theory in NA & LATAM. Karen has unique, multi-lateral experience in the consumer insights, research, data and analytics domains, across multiple advertiser categories including Telecom, CPG, Retail, Entertainment and Financial Services. This unique experience - coupled with an understanding of multiple analytical domains - will help clients solve their most complex and vexing marketing effectiveness challenges.’

Having worked within WPP for 16 years – with the likes of Ogilvy & Mather, Maxus and Mindshare - Kaufman has acted as a consultant advisor to some of the biggest advertisers in the world. Her heavyweight experience has seen her create custom analytical approaches to complex marketing challenges, connecting analytics and insights to execution and taking clients through the journey from challenge to solution.

Karen joins from GroupM Consulting Practice which saw her partner closely with a leading CPG client, to develop strategies that drive long-term profitable growth.

Gain Theory, a WPP company, is a marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP’s intellectual capital in media, marketing, data and technology to create a consultancy that will help brands make smarter, faster, predictive business decisions.

The Gain Theory team is comprised of 200, world-class marketing effectiveness consultants, analysts, data experts and engineers. The consultancy has hubs in New York, London and Bangalore.

Gain Theory is part of WPP (NASDAQ: WPPGY), the world’s largest marketing communications group and five times winner of Holding Group of the Year at Cannes Lions 2015.

For more information, contact:
Claudia Sestini, Global Head of Marketing & Business Development
D: +44 (0) 203 0470751
C: +44 (0) 7825 781 038

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