Cohn & Wolfe names Jim Joseph Chief Integrated Marketing Officer
23 January, 2015
Joseph to Oversee and Drive Integrated Communications Work Globally
— Cohn & Wolfe (www.cohnwolfe.com
), a leading brand communications agency, is appointing Jim Joseph as Chief Integrated Marketing Officer and President of the Americas. Currently President of North America, Joseph will oversee the agency’s brand communications work and further advance its integrated communications expertise on a global scale. As President of the Americas, Joseph will be responsible for building the agency’s presence in Latin America and continuing to drive growth in the US, Canada and Mexico. He will continue to report to Donna Imperato, Chief Executive Officer of Cohn & Wolfe Group.
“Jim is arguably one of the best branding experts in the communications industry and his multi-disciplinary background and expertise in integrating paid, owned, earned and shared media has helped propel Cohn & Wolfe into a leading authority in integrated communications,” said Imperato. “Under his leadership, our agency has expanded our marketing expertise and increased our role in leading brand communications strategy for our clients.”
Cohn & Wolfe has delivered award-winning campaigns for leading brands such as Microsoft Devices, Sonic, J.M. Smucker, Colgate-Palmolive and Merck. As Chief Integrated Marketing Officer, Joseph will build integrated work globally, driving client growth, overseeing relevant employee training and continuing to grow and deepen cross-media client offerings.
Joseph will also continue to oversee the agency’s dedicated Branding & Insights Group, which leverages proprietary research tools to unearth brand, market and audience insights that inform strategy and strengthen program relevance. Cohn & Wolfe’s proprietary “Dig Deeper. Imagine More.” process facilitates strategic planning and creative development across all phases of program development: from objectives to research, insight to strategy, ideation to execution and evaluation.
“Marketers must up their game in order to meet the needs of the current marketplace, where consumers wield enormous power and media moves at lightning speed,” said Joseph. “Our programming approach leads to ideas that are deeply rooted in original insights, so they resonate with audiences and compel them to act. That’s why we find ourselves increasingly at the head of the table when it comes to driving overall brand communications strategy.”
Joseph has over 25 years of marketing experience, with expertise in expanding agency capabilities to offer integrated marketing services, including branding, advertising, digital marketing, social media and consumer promotion. Prior to joining Cohn & Wolfe three years ago, Joseph was President and Partner of Lippe Taylor, where he led the agency in marketing to women for clients including IKEA, David’s Bridal, Nestle and Elizabeth Arden. Joseph also spent 12 years at Publicis Groupe, most recently as Managing Director of Saatchi & Saatchi Wellness, which he transformed from a traditional pharmaceutical advertising model to an award-winning, full-spectrum health and wellness marketing agency. Joseph also established and grew marketing services agency CPPartners, servicing a range of clients including Tylenol, Kellogg’s, Cadillac, Kraft and Pfizer and selling it to Publicis in 2002.
Joseph has held marketing positions at Arm & Hammer and Johnson & Johnson Consumer Products. He is the author of the award-winning series, The Experience Effect, and is an adjunct professor at New York University, where he teaches two marketing courses. He received his MBA from Columbia University.
About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s brand marketing work and world-class digital media campaigns have attracted top brands around the world, winning awards at the Cannes Health Lions, the Global SABREs and the Global PRWeek Awards. With a creative network of more than 1,200 employees in over 50 offices across North America, EMEA and Asia, the agency has been named a Best Place to Work by PRWeek, Crain’s NY, Advertising Age and PRNews. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.
Katy Kelley, VP Global Marketing
Cohn & Wolfe