TNS Italia: the internal transformation starts from Digital

19 January, 2015

Federico Capeci is the new CEO. Paolo Mistrorigo Chief Operating Officer.

MILAN — Global research consultancy TNS, part of Kantar, announces the appointment of Federico Capeci as Chief Digital Officer and CEO for TNS Italy from January 2015.

University Degree in Economics, experienced in Brand & Communication research in leading agencies (Gfk, Millward Brown), Capeci joined Coca-Cola as Research Manager. He then managed the relaunch of OTO Research in Italy (Fullsix Group), leading also the France and Spain launch. In 2008, he set up and led to success Duepuntozero Research (DOXA Group) with ever growing results and high profile Customers.

Commenting on the appointment, Sebastien Janini, TNS Southern Europe and Benelux Regional CEO, said: “We believe our industry is living a new transformation and Digital is by far one of the key enabler”. “Federico brings in TNS an extensive digital thought leadership, a clear vision on how Digital is changing our industry and a wealth of experience in new digital research areas perfectly fitting with TNS global vision”.

Together with Federico Capeci, also Paolo Mistrorigo has joined TNS Italy as Chief Operating Officer and Chief Transformation Officer, to accelerate the internal process evolution through Digital.

Vision for the future, expertise and passion: Capeci and Mistrorigo will lead the change in TNS Italia; they will contribute to grow TNS Italy strengths, bring in innovative point of view and new business opportunities.

Gabriella Bergaglio - Marketing Manager - TNS Italia
Cell.+39.334.60.91.720 - @:

About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit for more information about TNS Italy.

About Kantar
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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