Maxus Hong Kong promotes Stanley Ngai to Managing Director

12 January, 2015


HONG KONG — Stanley Ngai, General Manager of Maxus Hong Kong, has been promoted to Managing Director of the agency. Ngai replaces Caroline Chan, his former manager, who is moving internally to join GroupM Sports and Entertainment (a wholly owned division of GroupM).

Over the last 4 years, Caroline has been instrumental to business growth and fame at various industry awards, successfully transforming the agency to an integrated communications offering. The revenue and size of the agency has doubled in this time with offline / digital integrated teams, a specialized search unit and dedicated strategic planning resources. Some of the new business wins include 7-Eleven, Pandora, Maxim’s Branded Products, Hysan Development, Sheraton and Swatch Group.

Ajit Varghese, CEO, Maxus Asia Pacific, states “Caroline has been a wonderful leader for Maxus and has led from the front in growing Maxus to a sizeable organisation in Hong Kong. We wish Caroline the best as she decide to grow further within the GroupM family and hope she continues to keep one eye on Maxus’ growth”.

Melanie Lo, CEO, GroupM Hong Kong, adds “I am going to miss having Caroline as one of my Executive Committee members. She is not only a great agency leader, but also a very supportive senior member of my Hong Kong management team. I do look forward to seeing her continue to contribute to our business in her new role as well. The Hong Kong media market has changed a lot in the past few years, and is now ready for meaningful content opportunities like the ones Caroline will be focused on developing. With Caroline’s deep understanding of the market, she will be able to open up new opportunities for our clients leveraging on GroupM Sports and Entertainment’s cross market experiences.”

Caroline Chan will be now reporting to Josh Black, head of GroupM Content across the Asia Pacific region, and her responsibilities will be to grow the GroupM Sports and Entertainment business in North Asia through rights partnerships, strategic alliances and working with key players in the market to create new streams of revenue growth which is a key focus area for GroupM Sports and Entertainment in 2015 and beyond.

As Josh Black points out, “Everyone wants to get into markets like China and Taiwan but very few rights holders and brands truly understand the market to make it work. Off the back of our media planning and buying business we have been able to create the infrastructure and relationships we need to get ourselves into the right place, and then it’s about hiring smart people that really understand what we do, who then go and execute and leverage our existing scale. Putting Caroline into a role focused on North Asia will accelerate our business and drive even more focus which I am very excited about.”

Stanley joined Maxus in Oct 2010 as General Manager. Before that, he was the Business Director of Mediacom. In his 4 years at Maxus, he was working close with Caroline to build the teams, expand the service offerings and drive new business. As the ‘brand champion’, he leads staff CSR initiatives such as the Sedan Chair Charities, Banana Run and Dialogue in the Dark, making a social impact on the local area.

In his new role, Ngai will focus on building deeper client advantage and managing and growing the Maxus Hong Kong business. Stanley will report to Melanie Lo, GroupM CEO Hong Kong and Ajit Varghese, CEO, Maxus Asia Pacific.

Ajit Varghese adds, “Stanley has been a key ‘go to’ person for Caroline over the last four to five years and we all felt confident that the time had come for Stanley to take the reins and help Maxus continue to grow. He has been on the business leading Maxus clients for some time, so we know our clients are in safe hands”.

Lo further states, “Stanley has been with GroupM Hong Kong for 9 years now, and contributed a lot in his past roles. He has played a key part in the success of Maxus Hong Kong so far, and I am sure he can continue the momentum and lead Maxus to the next milestone locally.”

About Maxus Global

Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus was set up in 2008 to take advantage of the opportunities created by the digital age and to help its clients to ‘lean into change’

Maxus prides itself on being a global network of local agencies, focused on large local business (BT, ABF in the UK, Tata in India, Telecom Italia in Italy) and handling several international clients such as L’Oréal, FCA, GSK, Barclays, UPS and Church and Dwight.
At the core of Maxus sits Metalworks, its creative technology R&D division delivering interactive experiences for clients including GSK, Bayer, Tesco and others globally via a team of creatives and technologists.

Maxus Global employs over 2,500 people across 55 countries in 70 agencies worldwide and is the world’s fastest growing media network across the last five years (source: RECMA). It was named Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012.
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About GroupM Sports and Entertainment
GroupM Sports and Entertainment is one of three divisions within GroupM’s Content business across Asia Pacific. GroupM Sports and Entertainment focuses on working with sports and entertainment rights holders to create more and better opportunities to monetise their rights across partnerships, endorsements, licensing, merchandising, content, ticketing and experiences. It works with some of the world’s largest sports and entertainment rights holders ranging from organisations to leagues, teams, celebrities and professional athletes, events, promoters and other partners.

GroupM Sports and Entertainment already has a significant presence in North Asia which includes deals across the Chinese Basketball Association (CBA) and Chinese Football Association Super League (CSL).

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