MEC wins global campaign for Singapore Tourism Board

8 January, 2015

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The agency will handle international events for the celebration of Singapore’s 50th year of independence

SINGAPORE — MEC Singapore, a leading media agency,, has announced that it has been appointed to manage “Singapore: Inside Out” on behalf of the Singapore Tourism Board. ”Singapore: Inside Out” is the Board’s international programme to celebrate Singapore’s 50th year of independence in 2015. It will be a travelling showcase that presents cross-disciplinary works of local talents across a spectrum of the creative industries and disciplines, such as architecture, design, fashion, film, food & beverage, music, and literary, performing and visual arts. Edelman will partner MEC on public engagement initiatives for these exciting events.

Scheduled to debut in Beijing (April 2015) before heading to London (June 2015) and New York (September 2015) for a five-day event across each city, the finale will culminate in Singapore (November 2015) as an extended 10-day event. Through collaborations across disciplines and geographies, “Singapore: Inside Out” presents an invitation to rediscover Singapore as reimagined by some of the talents shaping Singapore’s contemporary creative culture, giving rise to content for a digital campaign on both Paid and Earned platforms to further fuel the celebrations.

Connie Chan, Managing Director of MEC Global Solutions in Singapore, commented: “We are extremely proud to have been selected to bring this campaign to life. MEC has a proven track record in delivering integrated solutions, and we are confident that this will prove us a genuinely valued partner to the Singapore Tourism Board. On top of that, we will be making Singaporean history.”

Amanda Goh, managing director of Edelman Singapore, said: “As Singapore Tourism Board’s agency of record, we are thrilled to represent them for “Singapore: Inside Out”, extending our relationship to Beijing, London and New York. 2015 is a very significant year for Singapore, and we will leverage our sector expertise and global footprint to deliver a memorable experience for all.”

Oliver Chong, Executive Director of Communications and Industry Marketing, Singapore Tourism Board, said: “Singapore: Inside Out is an important initiative for the Board as part of SG 50 celebrations. We are confident of MEC and Edelman as partners to support us in establishing Singapore as a vibrant and creative city-state with an appeal that extends beyond that of a business hub.”

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

About Edelman
Edelman is the world’s largest public relations firm, with more than 5,000 employees in 65 cities, as well as affiliates in more than 35 cities. Edelman was named one of Advertising Age’s “A-List Agencies” in both 2010 and 2011, and an “Agency to Watch” in 2014; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2013 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman has been awarded seven Cannes Lions including the Grand Prix for PR in 2014. Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s “Best Places to Work” in 2011, 2013 and 2014. Edelman owns specialty firms Edelman Berland (research), Edelman Deportivo (creative), Blue (advertising), BioScience Communications (medical communications) and agency Edelman Significa (Brazil). Visit for more information.

Alex Meaden
Marketing Director, MEC Asia Pacific
Phone: +85298588066

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