Senior leadership changes for FITCH in Asia

13 February, 2015


Regional CEO and ECD appointments

Retail and brand consultancy FITCH announces changes to its leadership structure today, with two senior promotions in the Asia Pacific region.

Ian Bellhouse has been appointed regional CEO for Asia Pacific and Greater China, reporting into Worldwide CEO Simon Bolton. With over twenty years at FITCH, Bellhouse moved from London to establish the Singapore business in 1999 and has played a key role in the consultancy’s growth in the region. He also set up operations in China in 2012.

He will switch from his current role as Global Strategy Director with immediate effect.

Darren Watson, previously Creative Director for the Singapore studio, has been promoted to Executive Creative Director, overseeing creative output across all client work in the region. Watson has spent the last ten years at FITCH, leading creative strategy for multiple-award winning projects such as Asian Paints in India and VIVID Homes in China. Watson will continue to report into FITCH’s Chairman and Chief Creative Officer Tim Greenhalgh.

Simon Bolton says, “Ian and Darren have developed a special partnership, which has led to great work on behalf of clients over the years and in turn to a very successful business. Operating from the Singapore hub, I’m confident that they will emulate these achievements in other parts of the region including South East Asia, North Asia and China as they continue to expand FITCH’s horizons.”

Retail and brand consultancy FITCH announces changes to its leadership structure today, with two senior promotions in the Asia Pacific region.


ABOUT FITCH

Designing the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures.

FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M, Philips, P&G, and Sberbank. FITCH is a WPP company
(NYSE). www.fitch.com

For further information, please contact: Quek Woon Hwee, woonhwee.quek@fitch.com, +65 6538 2988

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