MEC Germany announces Lars Magnus Kirschke as new CEO

12 February, 2015

He succeeds Matthias Brüll who becomes CEO of GroupM Germany

MEC,, a leading media agency, today named Lars Magnus Kirschke CEO of MEC Germany. The announcement was made by Alastair Aird, Chief Operating Officer, Global, and Chairman for MEC EMEA. Lars joins MEC at the beginning of April, where he will succeed Matthias Brüll who steps up to lead GroupM in Germany.

MEC Germany has had an outstanding few years under Matthias’ leadership with significant wins, in the last 12 months including accounts for Vodafone, Netflix, Momondo and Tiffany & Co. In addition, the agency was classified ‘dominant’, the top ranking, by the latest qualitative evaluation report from RECMA.

Speaking on the appointment, Alastair Aird said, “MEC in Germany is a brilliant agency with an incredibly strong and successful management team. Lars brings valuable digital experience and broad knowledge of the media industry to MEC. In addition, he has robust management experience. I believe that we couldn’t have found a better person to replace Matthias, who we wish the best of luck in his new role. With Lars on board, MEC has a valuable addition to our thriving leadership community, in Germany as well as in EMEA. We are in a perfect place to continue to deliver on our ambition to be out client’s most valued business partner.”

Lars Magnus Kirschke said, “I am joining MEC at an exciting time. I believe that MEC has the talent, the culture and the organisation it takes to deliver true growth to clients in our transforming media landscape. I am delighted to be part of the team.”

About Lars Magnus Kirschke

Lars joins from GroupM Germany where, as Chief Digital Officer, he oversaw the growth and innovation of the group’s digital business, encompassing social, mobile, programmatic, search and all forms of content. He started his career in the media industry over 23 years ago and has extensive senior management experience, among others as CEO of Optimedia and MD of digital frontrunner agency 24/7 Media.

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

Katrine Graugaard
Marketing Communications Manager, Global
Phone: +44 (0)77 9670 8624

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