Ogilvy & Mather promotes Anthony Wong as Worldwide Effectiveness Director
15 December, 2015
— Ogilvy & Mather (O&M) has announced the promotion of Anthony Wong as Worldwide Effectiveness Director, effective January 4, 2016. This will be a dual role for Wong who is based in Hong Kong, and is also Global Client Leader for TeamHW – WPP’s bespoke agency team that looks after Huawei’s marketing and communications around the world.
Miles Young, O&M’s Global Chairman and CEO said: “Earlier this year we mourned the death of Tim Broadbent who had held this position since 2009. I feel in my heart that no one would be more pleased than Tim by Anthony’s elevation. Tim taught Anthony all he could about everything he knew, and he is the perfect example of the type of intelligent and thinking leader we need in our business”.
Wong’s new position will see him championing Ogilvy’s effectiveness culture, and working with both clients and respective global account teams to develop more effective communications. In his previous position as President of Global Brand Management for the network in Asia Pacific, he won more than 30 effectiveness awards, including three IPAs in London, the first and second ever IPA wins from China, in addition to the first ever IPA win from Malaysia.
Commenting on his appointment, Wong said: “Effectiveness in communications needs to be as scientific of an investment as any other decision in the boardroom for brands today. I’m both honored and thrilled to have this opportunity to work with clients and colleagues to create the new strategies our industry needs to evolve marketing effectiveness forward”.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvyasia.com
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TeamHW is a WPP group that was appointed in 2013 to provide global communications services to Huawei. TeamHW mobilises resources from WPP units such as Burson Marsteller, Geometry Global, Hill+Knowlton, Maxus, Ogilvy & Mather and Percolate to service Huawei's needs around the world, including branding and identity, digital marketing, advertising, public relations and specialist communications. TeamHW is headquartered in Shenzhen, China, with a network of talent in 6 cities across the globe.
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