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New senior appointments for Vocanic's regional management

17 August, 2015

Vivienne Maguire

SINGAPORE — Social media marketing firm, Vocanic, announced the appointment of Vivienne Maguire as General Manager, Malaysia and Shane Crombie as Country Head, Indonesia for its growing regional business.

Vivienne Maguire moves to the newly created role of General Manager of Vocanic Malaysia. Viv brings with her a wealth of digital marketing experience. She has worked with multinational clients across Asia, Europe and the Middle East, including HSBC, Coca Cola, Renault, Philip Morris, Samsung. She has successfully launched and developed the digital marketing divisions of global advertising and media agencies and independent web development agencies. Her success has been awarded and recognized by the industry where she won the DMA Award for Best Start Up and Independent Grand Prix Award. On her new role, Viv said, “I was attracted by Vocanic’s exceptional credentials as the leading Social Media Agency in the Asian region, combine this with one of the world’s largest media groups, GroupM, and the opportunities for clients are exceptional. I would like to continue to build on the amazing success of Vocanic in the region and look to do this by further developing our offering across Social Media including data analytics, content and strategic services.”

Shane Crombie joins Vocanic from sister GroupM agency MediaCom, China where he functioned as national head of digital. Shane has 20 years of digital media experience and has also held leadership positions in Los Angeles, New York, Sydney, Shanghai and Beijing with some of the world’s leading media and creative agencies. “Earned media is not a mystical unicorn anymore, content marketing has evolved from a “good to have” to a “must have”. It is the new frontier for media ROI.” said Shane when asked what attracted him to the social media business. Commenting on his new team, Shane said, “We have an outstanding group in Indonesia who do amazing work. Social never sleeps and neither does my team.”

Ian McKee, Chief Executive Officer, Vocanic said, “We are delighted to welcome Viv and Shane to the Vocanic family. Viv and Shane have a deep understanding of the social and digital marketing eco system. With the appointment of these two very experienced and accomplished digital professionals, we are further building the management bench strength for Vocanic. Both Viv and Shane will be very valuable as we accelerate our APAC expansion plans.”

Vocanic continues hiring with the third announcement this year. Vocanic has offices in Singapore, Malaysia, Indonesia, Thailand and Sri Lanka.

Urvi Bhatia
Phone: +65 94559102

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