MEC appoints new Head of Digital Strategy to drive digital innovation
17 August, 2015
MEC Global Solutions, www.mecglobal.com
, the international arm of global media agency MEC, has appointed Chien-Wen Tong as its first Head of Digital Strategy. Chien-Wen will be responsible for driving digital innovation and strategy across the whole of business, and will report into Jeff Hyams, Chief Digital Officer.
Having completed the highly competitive WPP MBA Fellowship Program, Chien-Wen brings with her a wealth of expertise in delivering effective digital strategies, coupled with a passion for executing creative work that delivers real business impact. Under the WPP program Chien-Wen spent time at OgilvyOne Worldwide, J Walter Thompson (JWT) and also MEC, leading digital development for a range of global brands including Unilever, Chanel, KitKat and British Airways. Most recently, Chien-Wen served as Strategy Director at the global digital agency, Possible Worldwide.
Speaking on the appointment, Jeff Hyams said: “Over the last year we have been building a strong experienced team of digital specialists and this role is the next step in the journey. Chien-Wen will have a specific focus on driving greater innovation and continued growth for our clients with an emphasis on content and data-driven strategies.”
Chien-Wen said: “MEC Global Solutions team has a thriving digital culture and I’m thrilled to be taking on this new role at MEC, returning to the agency at such an exciting time in the evolution of the business.”
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Digital ~ Mobile ~ Search ~ Social ~ Performance Marketing ~ Data ~ Analytics ~ Insight ~ Sponsorship ~ Branded Entertainment ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 5,000 highly talented and motivated people work with category-leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive