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OgilvyOne UK appointed by Inter IKEA Systems B.V.

17 April, 2015


To develop a ‘Ways to Shop’ Communication Concept

LONDON — OgilvyOne UK has been appointed by Inter IKEA Systems B.V. to work on a Global consulting project to develop a communications platform to promote the ways to shop at the IKEA stores and on the website. Inter IKEA Systems B.V. is the worldwide franchisor and IKEA concept owner, whose remit includes the online and in store experiences. The agency won the business in a three-way competitive pitch and will begin work immediately.

OgilvyOne will work with Inter IKEA Systems B.V. to identify and deliver a solution that puts customers “in control” while shopping at IKEA stores and online. The agency will carry out an extensive review of the IKEA customer journey to map, understand and optimise the customer experience. After this initial consulting assignment, OgilvyOne will develop and implement a communications strategy to help the World’s largest furniture retailer raise awareness of the many ways people can shop at IKEA stores and online and the services available to them.

Sam Williams-Thomas, Chief Executive Officer, OgilvyOne UK commented: “We are thrilled to be appointed by Inter IKEA Systems B.V. and can’t wait to get started. As well as being the World’s largest furniture retailer and a much loved brand, the brief really allows us to demonstrate our strength and experience as the leading end-to end customer experience and communications agency.”

For further information contact:

Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7956 169209

About OgilvyOne Worldwide
OgilvyOne Worldwide is the world's pre-eminent Customer Engagement Agency, as ranked by Forrester Research, Inc. Our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable. With over 100 offices in more than 50 countries, we are one of the industry's most highly awarded agencies. The roster of clients is equally balanced between global clients including American Express, blackrock, British Airways, dupont, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestlé, Unilever and UPS and leading clients in our local markets. Ogilvyone Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.

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