Genesis Burson-Marsteller & WhiteKettle Consulting form strategic partnership
16 April, 2015
Enabling the industry to maximise social impact while ensuring sustainable growth
— Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has formed a strategic alliance with WhiteKettle Consulting, one of India’s pioneering corporate social responsibility (CSR) consulting firms. Headquartered in Mumbai, WhiteKettle will now partner with Genesis Burson-Marsteller to address all corporate social responsibility requirements of clients. The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth.
With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. They will offer a blend of service lines that provide an evidence-based and idea-driven approach, along with reach extending from major metro cities to tier II and III markets. The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement – all designed to support the clients’ business objectives.
Speaking on the partnership, Prema Sagar, Principal & Founder of Genesis Burson-Marsteller said, “We believe CSR is integrated with businesses and their core competencies; it has to create business value and positive social change, and enhance trust and engagement with key stakeholders. This alliance will bring to clients an experienced, expert team that can develop effective CSR strategies, and work closely with the business, in ensuring that all stakeholders are aligned with each other
Talking about the strengths that each firm brings to the alliance, Prema said, “Both firms have their own areas of expertise - while Genesis Burson-Marsteller brings global best practices and integrated strategic thinking in communications and advocacy, WhiteKettle brings deep knowledge of the corporate social responsibility sector and the skillsets specific to the ecosystem
Commenting on the development, Rama Iyer, Founder & Director of WhiteKettle Consulting said “CSR programmes are helpful in tackling many of our social and environmental concerns and also to help us get closer to achieving the UN’s Millennium Development Goals. Our partnership with Genesis Burson-Marsteller will help us jointly leverage opportunities to create and manage sustainable CSR strategies and programmes for clients across the country
Uniquely positioned to showcase CSR as an opportunity that goes beyond a mandate, a conclave on Corporate Responsibility: Turning Mandates Into Opportunities was organised today to analyse the Companies Act 2013. As the first country where social welfare spending is part of company statute by law, India has been lauded for leading the way towards positive socio-economic change, but there has been considerable backlash too - can ‘doing good’ really be mandated? This was the theme for the panel discussion that saw active participation from industry leaders and CSR experts.
Rama Iyer of WhiteKettle Consulting addressed the session and gave the audience a perspective on the Companies Bill. She spoke about the prospect that the industry has to view this mandate as an opportunity to create large scale social impact. Industry representatives, including Pradipta Sen, President of India, Middle East & Africa, Emerson Electric Co, and Dr KK Upadhyay, Head, FICCI Aditya Birla CSR Centre for Excellence, shared their experiences, challenges and best practices in initiating their CSR investments. Dr R Sankar, Country Manager, India and Senior Adviser, South Asia of Global Alliance for Improved Nutrition (GAIN) spoke about the journey that still needs to be made to make the provisions of the Act more relevant.
About Genesis Burson-Marsteller
Genesis Burson-Marsteller is a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies. Our focus is on creating real measurable impact on our client's business through evidence based, ideas driven and result oriented campaigns. We have created a network across South Asia which includes wholly owned offices in seven of India’s key metros and a strong affiliate footprint in over 200 cities across India and in neighbouring countries like Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka.
Committed to Being More, we are one seamless team that has a common purpose and attitude: integrated across four practices (namely, Brand and Consumer, Corporate and Financial, Telecom and Technology as well as Health and Wellness) and Centres of Expertise (Corporate Responsibility, GBM Digital Studio, GBM Client Studio, Step Up, The Outstanding Speakers Bureau, GBM Content & Design Bureau, GBM Crisis & Issues Group, GBM Live! Newsroom), to assist clients achieve their business objectives.
About WhiteKettle Consulting
White Kettle one of India’s pioneering CSR firms, partners Corporate, Civil Society and Government in creating end-to-end Sustainable Social Development and CSR interventions. WhiteKettle have been identified among 15 emerging leaders in India, 2013, by a forum initiated by British PM David Cameron, are an Advisory Council Member for the World CSR Forum, have a Strategic Partnership with FICCI in training and working with firms in developing CSR Strategies, are a leading behaviour change experts, have been identified as an expert CSR Trainer ISO 26000 by Dutch Government, are strategic partners to AFI – a forum initiated by Sam Pitroda to identify and mentor social enterprise that can use technology for scale and are advisors, evaluators and IEC partners to state level governments in health, hygiene, gender, nutrition related sectors.
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