Cohn & Wolfe launches Strategic Consulting unit
8 April, 2015
Geoff Beattie to lead new global offering focused on corporate strategy
— Cohn & Wolfe, a leading brand communications agency, today announced the launch of a new unit that brings together the agency’s top leaders to advise on corporate strategy. The new global offering, Cohn & Wolfe Strategic Consulting, will be led by former Global Corporate Practice Leader Geoff Beattie.
Cohn & Wolfe Strategic Consulting leverages the agency’s creative and brand communications heritage to address the toughest business challenges faced by companies today. Services include Market Proposition and Positioning, Employee Change Management and Brand Strategy Consulting. The offering will also leverage the work of Cohn & Wolfe’s Global Corporate Practice across areas such as Reputation Management, Crisis and Issues Management and Corporate Storytelling. Comprised of agency leaders across global markets, Cohn & Wolfe Strategic Consulting is already working with major brands in the pharmaceutical, engineering, oil and gas and financial services categories.
“With the launch of our 2015 Authentic Brands research across 12 markets, Cohn & Wolfe uncovered unique insights into the challenges facing businesses and brands today, which helped us provide companies with a roadmap to meet those challenges head on,” said Beattie, Global Head of Strategic Consulting. “With our brand-centric approach, we aim to strengthen Cohn & Wolfe’s business across all of our core disciplines: consumer, healthcare, technology and corporate.”
“Companies are increasingly recognizing the critical role of communications in building corporate reputation, as well as driving corporate success,” said Donna Imperato, Chief Executive Officer, Cohn & Wolfe. “Strategic Consulting will help clients develop the strategic foundation from which to build corporate positioning, branding and communications.”
As Global Corporate Practice Leader, Beattie has been responsible for developing and overseeing large corporate clients and delivering award-winning thought leadership initiatives, including the global Authentic Brands series. A former newspaper journalist and television producer, Beattie has advised some of the world’s leading corporations, including Shell, Nokia, Sinar Mas Group and Boehringer Ingelheim. Prior to Cohn & Wolfe, Beattie was Chief Executive Officer of Pleon UK.
About Cohn & Wolfe
Cohn & Wolfe
, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s brand marketing work and world-class digital media campaigns have attracted top brands around the world, winning awards at the Cannes Health Lions, the Global SABREs and the Global PRWeek Awards. With a creative network of more than 1,200 employees in over 50 offices across North America, EMEA and Asia, the agency has been named a Best Place to Work by PRWeek, Crain’s NY, Advertising Age and PRNews. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.
VP, Global Marketing, Cohn & Wolfe