The Jupiter Drawing Room expands into Mauritius

29 September, 2014

The Jupiter Drawing Room

Leading integrated agency, The Jupiter Drawing Room, has announced its expansion into Mauritius through a partnership with local entrepreneurs.

The deal establishes a new agency The Jupiter Drawing Room & Partners (Mauritius). The operation will be spearheaded by Aisha Allee, founder and Managing Director of Blast Communications and two Mauritian creative entrepreneurs, Krishen Maurymoothoo, Senior Art Director and Fayaaz Lallmahomed, Creative Director. Their combined experience spans several countries in the Indian Ocean rim, including Mauritius, Reunion Island and Madagascar as well as many countries on the African continent.

Graham Warsop, founder and chairman of The Jupiter Drawing Room says: “Our Africa expansion strategy is clear and simple. In each territory, we look to partner with like-minded entrepreneurs, who share our values and our belief that innovative, integrated ideas can change the fortune of companies and brands.

Our goal is to unlock the huge potential of creative talent and entrepreneurship across the African continent. By galvanising this talent and applying some of the lessons we’ve learned operating in South Africa for two decades, we hope to create a new breed of integrated agency across Africa, combining world class quality and efficiency, creativity and effectiveness, technology and craftsmanship.”

Aisha Allee will serve as the Managing Director of The Jupiter Drawing Room & Partners (Mauritius), with a mandate to assist in the further expansion of The Jupiter Drawing Room into the Indian Ocean region. Aisha Allee says: “Our collaboration with The Jupiter Drawing Room will considerably strengthen the services we offer to our clients which will henceforth cover both PR & advertising services.”

Krishen Maurymoothoo and Fayaaz Lallmahomed from The Jupiter Drawing Room (Mauritius) points out: “This is an important development for us. It is indeed an honour to work with a leading and independent international agency with a proven track record on the African continent. With its wealth of award-winning, effective work and worldwide contacts, The Jupiter Drawing Room is the perfect brand for us to partner with in Mauritius

The Jupiter Drawing Room & Partners (Mauritius) will actively collaborate with Blast Communications, the leading PR firm established 10 years ago in Mauritius. Each business entity will retain its separate individual identity while building upon their respective strengths to bring added value to their clients.

Allee continues: ‘We have long fought to remain independent and this philosophy will continue within the Jupiter Drawing Room (Mauritius) and Blast Communications. We shall have synergies but we shall be totally separate entities. My focus will be to ensure that the creative team understands the brief of clients and work towards achieving the objectives. My trigger has always been customer service and this will not change within the Jupiter Drawing Room. Creativity, service, value to clients will be our motto.”

The Jupiter Drawing Room (Mauritius) has already started its operations and plans to market actively to the public and private sector both in Mauritius and in the region. The office is housed in Champ de Mars, Port Louis.

About The Jupiter Drawing Room
The Jupiter Drawing Room is an independent advertising agency group that was formed in 1989 in South Africa. Along with its offices in South Africa (Johannesburg and Cape Town), it also has offices in Zimbabwe, Malawi and Zambia.

It was the first agency from the African continent to have been ranked by US trade publication Advertising Age as one of the Top Five most creative agencies in the world.

In 2010, it was voted in FinWeek’s joint Advertising Agency of the Decade in South Africa. It has featured in The World’s Leading Independent Agencies supplement, published by top UK trade magazine Campaign for the past seven consecutive years.

In 2009, WPP, the world’s leading marketing communications services group, agreed a ‘dream deal’ in which it acquired a 49% stake in The Jupiter Drawing Room.

In 2010 The Jupiter Drawing Room, began expanding its Africa footprint - its Zimbabwe agency partner won the Africa Region Overall Agency of the Year at FinWeek’s AdReview in 2013.

For further information, please contact:
Emma King, The Jupiter Drawing Room
Tel: +27 72 010 7704

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