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MEC announces regional CEO for Latin America

22 September, 2014

Renato de Paula

Top Industry Exec Renato de Paula Makes Move to Media

MIAMI — MEC,, today announced the arrival of Renato de Paula as the new Regional CEO for Latin America. Renato replaces Michael Jones, who after 19 years with MEC is retiring from the industry.

Renato de Paula was previously at Havas Worldwide, where he held a dual role as CEO of their offices in Mexico and Colombia and as the Regional Director of Havas Worldwide Digital across Latin America.

A Brazilian national, Renato will be based in Miami starting in October and joins MEC’s Global Executive Committee.

Commenting on the appointment, Charles Courtier, Global CEO said, “Renato is a hugely respected and talented individual in the region. He arrives at an exciting time for MEC in Latin America and globally. With a rich heritage in the digital and data world, Renato is perfectly positioned to drive the future for us. An inspirational and collaborative leader, with bags of energy, I am confident that he will provide the leadership to develop and thrive in this, our fastest growing region. It’s exciting news for MEC in Latin America.”

Renato de Paula said, “The timing for joining MEC could not be better. The management team is incredibly impressive and the organization very dynamic. MEC is growing rapidly everywhere and is heavily investing in areas that I firmly believe are, and will continue to be, key for the success of our clients such as Analytics & Insights, Content and Data. Also, I am very impressed with MEC´s Digital vision. I could not be happier.”

About Renato de Paula
Renato started his career in 1988 at Ogilvy Sao Paulo and between 1991 and 1997 also worked at Wunderman. During his 15 years with Ogilvy and Ogilvy One he held senior management positions in New York, Sao Paulo and Miami. His client experience includes running pan-regional business such as IBM and SAP as well as being named General Manager of Ogilvy in Miami and running Ogilvy One across the region. He joined the Havas Worldwide group in 2011. In 2013 he was named by AdLatina as one of Latin America’s Top Advertising Executives.

Renato joins a new regional Latin America line-up:

Ruben Domingues – Head of Strategy and Integrated Planning, LATAM. Formerly Head of Strategy for Red Fuse EMEA, and CSO for MEC in Spain and Portugal. Since his arrival in the region at the beginning of 2014 Ruben has significantly ramped up MEC’s strategic leadership across the region, working with a team of dedicated strategic leaders in each market.

Jose Miranda – Head of Analytics and Insight, LATAM. Joined the company 8 weeks ago, and was formerly at Havas Media Spain, Carat and Zenith. With his background is ideally placed to lead the A&I community across the region, embracing the new challenges of data and analytics and leading regional projects for clients.

Fernando Monedero – Head of Digital, LATAM. Fernando joined MEC on 8th September. Formerly of Havas Worldwide Latin America and one of the leading lights of digital in Latin America. With ten years’ experience working with the region, his brief will be to continue to ensure that MEC digital offer is at the leading edge in LATAM. Critically he will be working hand in hand with Jose Miranda as we develop an ever more compelling digital analytics offer.

Laura Bonetti – Head of Trading, LATAM. Relocated to Miami from London where she was part of MEC’s Global trading team. Laura will work closely with GroupM Trading and the local client teams to deliver the best of trading to all clients.

Fanny Garcia – CEO MEC Mexcio and Regional Transformation Director, LATAM. To ensure the LATAM network continues to thrive someone was needed not only with the knowledge and experience but someone who understands what it takes for MEC to thrive. In addition to running MEC Mexico, Fanny Garcia has taken on this part regional role to steward and lead the Digital and Data shift across the region.

Efren Cenoz - Regional Finance Director, LATAM. Efren continues in his role to support the region’s markets on all financial and commercial areas.

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

Media Contact
Nathalie Haxby
Global Head of Corporate Communications
Phone: +44 (0)20 7803 2319

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