Miko Paassilta named Maxus Finland MD
18 September, 2014
— Maxus today announced the appointment of Miko Paassilta as managing director, Finland.
The announcement was made by Maxus EMEA CEO, Federico De Nardis. Paassilta will be based in Helsinki, reporting into De Nardis. He joined Maxus on 1 August.
Paassilta previously held the role of head of marketing at Nokia Finland and the Baltic States (2008-2014). Following that, he held the role of head of marketing at Microsoft Mobile for Finland and the Baltic States before joining Maxus.
The appointment of Paassilta comes at a time when Maxus is providing a full range of services to all its global and regional clients in all the Nordic countries.
Federico De Nardis EMEA CEO Maxus said: “With Miko stepping in as Maxus’ first MD for Finland we’re now completing the structure of our Nordic operations. Miko is bringing solid digital expertise and client-side insights to an already experienced team. Maxus has grown mainly with local clients in each Nordic market up to this point in time. It’s now the right moment to approach clients in the Nordic region to demonstrate our new approach, with digital and creativity at the core, based on our new ‘smart data’ platform.”
Paassilta commented: “I am extremely excited to be joining Maxus Finland. The agency is full-service, with digital at the forefront. And with the support of the Maxus global network, we can ensure our clients get the best results in a fast evolving media landscape.”
About Maxus Global
Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus was set up in 2008 to take advantage of the opportunities created by the digital age and to help its clients to ‘lean into change’
Maxus prides itself on being a global network of local agencies, focused on large local business (BT, ABF in the UK, Tata in India, Telecom Italia in Italy) and handling several international clients such as L’Oréal, FCA, GSK, Barclays, UPS and Church and Dwight.
At the core of Maxus sits Metalworks, its creative technology R&D division delivering interactive experiences for clients including GSK, Bayer, Tesco and others globally via a team of creatives and technologists.
Maxus Global employs over 2,500 people across 55 countries in 70 agencies worldwide and is the world’s fastest growing media network across the last five years (source: RECMA). It was named Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012.