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Maxus welcomes Havas duo as managing partners

12 September, 2014

Jonathan Wilson and Clare Chapman

LONDON — Maxus London today announces the appointments of Jonathan Wilson and Clare Chapman as managing partners.

Both are client services specialists, joining directly from client director roles at Havas Media.

As client director at Havas Media for almost three years, Chapman worked with advertisers including Pernod Ricard, Penguin/Random House and East Coast Trains. At Maxus she will lead on the L'Oréal media planning and buying business in the UK and Ireland worth £135 million.

Wilson, also formerly a client director at Havas, joins Maxus to lead the BT account.

Both Wilson and Chapman will report to Maxus MD Nick Baughan.

Nick Baughan, managing director, Maxus, said: “We are delighted to welcome Jon and Clare on board as Maxus continues to grow. They both have a fantastic track record of excellence in client services, and I am confident that they are a perfect fit for Maxus culture and values.

Jonathan Wilson said: “Maxus has achieved impressive growth over the past five years, displaying particular strength in non-traditional areas. I’m looking forward to working with what is clearly an ambitious and dedicated team as it continues to develop and flourish.”

Clare Chapman said: “I am excited to be joining Maxus. I’ve enjoyed an incredible journey with Havas Media, and am now looking forward to a new chapter with Maxus, working on the innovative L'Oréal account.”

The appointments of Wilson and Chapman are also significant in that they represent an increased focus on managing partner level roles at Maxus. This is in line with a new activation team structure, which sees client teams situated together to promote sharing of knowledge and skills and increase both efficiency and effectiveness of client work.

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten (#8) UK agency (Campaign School Reports 2014), billing upwards of £400 million.

Maxus UK clients include L’Oreal (the largest media account in the UK for the last 5 years) BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget.

Maxus UK has established itself (July 2014) as the agency with the most sustained growth of the top 10 media agencies last year. In 2013 the agency grew 20% with overall activity rising to £758m (2013) from £632m (2012) to become the 8th largest media agency in the UK (source: RECMA).

Maxus UK is part of the Maxus Global network which employs over 2,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. It was named RECMA’s No1 for Vitality in the UK, Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012. For more information, visit

Twitter: @maxuslondon

Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus Global is the fastest growing global media network for the last five years (source: RECMA). For more information visit

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