MEC North America catapults to top 5 in RECMA's new agency rankings
11 September, 2014
New qualitative ranking recognizes MEC as the #4 agency in North America and the world
NEW YORK, NY
— MEC, a leading media agency (www.mecglobal.co.uk
) has moved up the ranks to become the #4 agency in North America, according to the new Global Network Diagnostics Report from the Research Company Evaluating the Media Agency Industry (RECMA), achieving the highest gain of any agency since March 2014 (an increase of 108 points). MEC USA and Canada received rankings of #3 and #5, respectively.
RECMA’s evaluation goes beyond billings, providing a detailed overview of the media agency networks strengths and weaknesses which are evaluated against 18 criteria in four key areas: Competitiveness, Momentum, Resources and Client Profile.
Marla Kaplowitz, CEO, MEC North America, said, “This is a fantastic achievement for the company as a whole and a recognition that hard work carries results – we’re a dynamic and thriving agency. Our team’s unwavering commitment to delivering an innovative integrated digital offer, genuine strategic leadership and best-in-class activation across all that we do will enable us to continue to push the limits of what’s possible for the benefit of our clients in order to grow their business.”
Further evidence of MEC’s success in 2014 as a whole, globally, MEC has climbed two places to become the world’s #4 agency, and has topped the rankings at #1 in key local markets including the UK, Italy, Netherlands, Sweden, Greece and Hungary. RECMA has also classified MEC as ‘dominant’ in 4 markets, the highest number among the networks classified, retaining this accolade in Germany and adding a further three markets - UK, Italy and Hungary.
In addition, MEC saw positive gains across the overall regional evaluations – including retaining its #2 ranking in EMEA and #9 ranking in Asia-Pacific, and named as the #4 agency in the Latin America region (up from #5).
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com