GMI establishes new global brand name as Lightspeed GMI
4 September, 2014
COMPANY UNVEILS NEW VISUAL IDENTITY
LIGHTSPEEDGMI.COM TO FEATURE REFRESHED DESIGN AND ENHANCED PRODUCT CONTENT
— Lightspeed GMI, a globally integrated research organization, today announced its new brand name and unveiled its new logo. The new identity streamlines the company's diversified portfolio under a single commercial corporate brand, with distinct global offerings across consumer, B2B, financial and healthcare business segments.
Introducing the tagline "We Make Research Easy,‟ Lightspeed GMI also launched a new corporate website (www.lightspeedgmi.com
) to increase its online presence and communicate with current and prospective clients. The site's refreshed and simplified look highlights the complete Lightspeed GMI product and service portfolio, including Lightspeed GMI Quality Suite, Lightspeed GMI Survey Design Services and Lightspeed GMI CONTEXT, the complete social intelligence solution. Additionally, promotional areas throughout the website convey the company‟s ongoing investments in proprietary online market research panels across the Americas, Europe and Asia Pacific, as well as our Best in Class question components.
The rebrand formally connects Global Market Insite (GMI) to the trusted and respected Lightspeed Research family, now known as Lightspeed Group (www.lightspeedgrp.com
). Established in 1996, Lightspeed Research‟s global reach expands to four million online panelists across proprietary panels in 40 countries. Together with GMI, a leader in consumer panels, survey technology and solutions, this merger has formed one of the largest global online sample and data services providers in the market research industry. Today, Lightspeed GMI provides a complete picture of the digital consumer by connecting attitudinal and behavioral data with a deeply profiled panel of research respondents.
“Through the establishment of a united brand, Lightspeed GMI combines the strengths of our two prominent businesses. It is clear that we have transitioned from a traditional research panel company to a digital data collection enterprise that provides a comprehensive set of services and business solutions to an ever-increasing variety of customers,” stated David Day, President and Global Chief Executive Officer. “From our investments in technology to optimizing mobile solutions, our vision for the future is to link local market knowledge to global capabilities."
NEW CORPORATE LOGO
Effectively creating a unified brand, the logo integrates the company‟s iconic colors with a new visual identity. It represents a significant shift in Lightspeed GMI‟s overall strategy and messaging.
“Lightspeed GMI is focused on a connected outlook: to be the voice of the consumer in a digital world,” stated Daniel S. Fitzgerald, Chief Client and Marketing Officer. “This new look distinctively relays our role as a trusted global partner in a dynamic industry.”
Lightspeed GMI will be showcasing its new brand at a series of upcoming events and conferences. The company will be exhibiting at ESOMAR‟s Congress 2014 (September 7-10, 2014), MRA‟s Corporate Researchers Conference (September 17-19, 2014), MRMW Europe (September 23-26, 2014), CASRO Annual Conference (September 29 – October 2, 2014), APRC Conference (October 13-14, 2014) and The Market Research Event (October 20 - 22, 2014).
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than four million online research respondents in 40+ countries, Lightspeed GMI‟s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com