All Global unveils new brand and investments
28 October, 2014
— Lightspeed All Global, international healthcare data specialists, today unveiled its new global brand and website, inclusive of a refreshed corporate logo. The updated identity solidifies All Global’s transition into the Lightspeed family of brands. Earlier this year, Lightspeed formally united its Lightspeed and GMI brands to become Lightspeed GMI
and also completed the integration of All Global
. This strategic enterprise leverages Lightspeed GMI’s consumer population strength with Lightspeed All Global’s healthcare industry expertise and medical panels.
Lightspeed All Global has earned a reputation as a pioneer in developing unique data collection and superior survey design methods to support progressive healthcare research. Now representing the world’s largest general population panels combined with our growing investments in physician and payer panels, Lightspeed All Global has repositioned its website (www.allglobal.com
) to reflect the newly integrated company, while maintaining the integrity of its rich healthcare heritage.
“The new branding signals our commitment and ongoing investment to the healthcare vertical team and business portfolio, and demonstrates Lightspeed’s promise to provide our clients with the most complete picture of the modern healthcare industry,” said David Day, President and Global Chief Executive Officer, Lightspeed.
Lightspeed All Global offers professional and patient community solutions globally and utilizes a rich and robust healthcare panel leveraging a combination of research methodologies comprising qualitative and quantitative, online and traditional. Our healthcare panels and solutions include:
- Global Panels: Reach of more than 450,000 general practitioners and specialists in 40+ countries.
Patients: Lightspeed All Global specializes in panels in all major disease areas, including more than 150,000 diabetic patients and more than 100,000 cancer patients.
Palliative Care: Lightspeed All Global provides access to over 18,000 physicians, nurses and pharmacists worldwide.
Comprehensive Solutions: Clinical, combining patient experience and physician clinical data, Payer, Social and Snapshot, offering 24-hour stakeholder monitoring.
The new brand marked its conference debut as an event sponsor at the Pharmaceutical Marketing Research Group (PMRG) Institute held in New Brunswick, New Jersey in mid-October. Currently, Lightspeed All Global’s Amber Leila Esco, Vice President of Business Development US, serves as PMRG President. For a detailed list of future Lightspeed All Global events, visit http://www.allglobal.com/resources/events/
ABOUT LIGHTSPEED ALL GLOBAL
Lightspeed All Global provides healthcare professional and patient community solutions, utilizing a powerful healthcare panel. With a long heritage as an innovator in healthcare research, Lightspeed All Global offers high quality healthcare research services for top global research companies and agencies across Europe, North and South America and Asia-Pacific. Employing a combination of research methodologies - qualitative and quantitative, online and traditional, Lightspeed All Global’s reach expands to more than 450,000 general practitioners and specialists worldwide.
Headquartered in New York and London, Lightspeed All Global is a brand of the Lightspeed Group and part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.allglobal.com