Maxus UK is crowned Media Agency Of The Year
24 October, 2014
— Maxus UK is celebrating after securing Media Agency of the Year at the industry’s prestigious Media Week Awards that took place yesterday.
Maxus was awarded the Media Agency of the Year accolade above five other agencies, including Manning Gottlieb OMD, PHD, the7stars, M2M and sister agency MEC.
The award recognises financial success, excellent work and client retention and acquisition. The last 12 months has been a key year for Maxus, winning the largest media account in the UK for the last five years – L’Oréal – worth £135 million, along with Npower, Royal British Legion, Avis Budget Group and Air France. The agency has also expanded its offer to clients with two new arms – Maxus for Business and Maxus Partnerships. Most recently, leader Lindsay Pattison was promoted to global CEO, with former MD Nick Baughan stepping into the CEO role in the UK.
Baughan, said: “Maxus has had a fantastic year – we’ve had the most sustained growth of the top 10 media agencies and this acknowledgement is the crowning glory for any media agency. We have an incredibly talented team who continue to produce great work and fantastic ideas for our clients."
The Media Week Awards is the UK’s biggest annual celebration and networking award event for the media sector. The ceremony recognises innovation, creativity, outstanding insight and real business impact for bought, owned and earned media.
About Maxus UK
Maxus UK, named Media Agency of the Year at the 2014 Media Week Awards, was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten (#8) UK agency (Campaign School Reports 2014), billing upwards of £400 million.
Maxus UK clients include L’Oreal (the largest media account in the UK for the last 5 years) BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget.
Maxus UK has established itself (July 2014) as the agency with the most sustained growth of the top 10 media agencies last year. In 2013 the agency grew 20% with overall activity rising to £758m (2013) from £632m (2012) to become the 8th largest media agency in the UK (source: RECMA).
Maxus UK is part of the Maxus Global network which employs over 2,500 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. It was named RECMA’s No1 for Vitality in the UK, Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012. For more information, visit www.maxusglobal.co.uk
Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus Global is the fastest growing global media network for the last five years (source: RECMA). For more information visit www.maxusglobal.com