Ogilvy & Mather announces the launch of OgilvyAmp
21 October, 2014
Global Center for Data Excellence evolves agency’s data-driven marketing offerings
NEW YORK, NY
— Ogilvy & Mather today announced the launch of OgilvyAmp, a Global Center for Data Excellence, which represents the next evolution of the agency’s data-driven marketing offerings. Led by Chief Data Officer, Todd Cullen, the Center will help clients capitalize on the most innovative approaches for using data to inspire creativity, optimize engagement and amplify content.
OgilvyAmp is already working with foundational clients including T-Mobile, Nestlé, Philips, Aetna, and Merck. It is advising clients on the right data and analytics technology solutions, with a particular focus on helping them release the power and potential of data to strengthen relationships with their customers.
Commenting on the launch, Miles Young, Worldwide Chairman & CEO of Ogilvy & Mather said, “Data is at the heart of Ogilvy and always has been: no one believed in it more than David. When I appointed Todd Cullen as Chief Data Officer last year, the idea was to create an innovative data offering, which makes data really useful – and less distracting – for clients. OgilvyAmp is the means by which we will make that idea a reality.”
OgilvyAmp offers clients new products and services in four major categories:
• Data Strategy & Planning
: evaluating a client’s current enterprise data capabilities and investments in the context of their customer engagement strategy; recommending and procuring the optimal mix of data types and suppliers, and optimal data spend;
• Advanced Analytics & Data Science
: providing advanced, client-specific analytics services to address customer insight, segmentation, measurement and contact strategy opportunities;
• Data Management Technology
: evaluating, identifying, selecting, securing, implementing, configuring and operating technologies and solutions to manage data;
• Analytics Application Development
: utilizing the Center’s proprietary Product Design and Development methodology, tools and frameworks to package and commercialize analytics solutions.
Todd Cullen, Global Chief Data Officer, Ogilvy & Mather, remarked, “Clients are either drowning in data, or they are afraid to go in the water. OgilvyAmp is the lifeboat. Rather than allowing data to overwhelm, our focus is on finding the right data sources, strategies, tools and platforms to help our clients unlock customer value and grow their businesses.”
OgilvyAmp is built on a significant investment in talent. Todd has made three key strategic appointments: Mark Donatelli has been named Global Head of Data Strategy; Brady Gadberry is Global Head of Product Development; and Tom Hutchison, Global Head of Data Management Technology. This global team of highly specialized data experts will partner with over 300 data and analytics professionals in local markets, serving clients across the network. Their mission is to infuse data more deeply across the entire planning, creative and development process throughout all Ogilvy disciplines.
Commenting on the name of the Global Center for Data Excellence, Todd Cullen said, “We decided to name the Center ‘OgilvyAmp’ because our mission is to electrify and amplify the connection between brands and consumers through data.”
The Center will also leverage strategic assets and capabilities in the WPP Data Alliance, a WPP Company that supports the Group’s data business by enhancing access to data and data-driven marketing applications.
For further information, please contact:
+1 917 691 3804
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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