MEC Hong Kong win Regal Hotels International search engine marketing duties
21 October, 2014
MEC has been awarded the Regal Hotels International (www.regalhotel.com
) global search engine marketing business.
With a portfolio consisting of 9,400 rooms and around 100 restaurants and bars, Regal is one of the largest hotel operators in Hong Kong, with an expanding presence in mainland China. The agency will handle the search engine marketing activities for all Hong Kong and China properties. The business was awarded after a competitive pitch with other undisclosed agencies.
Commenting on the appointment, Lyllian Poon, Vice President - Marketing, at Regal Hotels said, “We are impressed by MEC’s vast experience in handling search and digital performance marketing for hospitality clients, as well as their knowledge in using Marin Software for SEM campaign optimization. As Regal Hotels International transforms our e-Commerce business, we need an agency that we can partner with along the process. We have confidence that with the expertise that the MEC Hong Kong team brings on board, they will be able to build a world class SEM program for our group”.
Antony Yiu, Head of Search and Performance for MEC APAC, added “We are extremely delighted to be selected by Regal Hotels International to have the opportunity to work with one of the fastest growing hotel brands in Hong Kong and China. We are confident that with our solid experience in managing clients in the hospitality segment, we will be able to further fuel the growth of Regal Hotels International’s online traffic and bookings as they continue with their rapid expansion.”
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
Global Head of Corporate Communications
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