Maxus grows its global L'Oréal relationship with win in the Nordics
20 October, 2014
Maxus has been appointed as the sole agency to handle strategic media planning and buying in four key European markets for L’Oréal. Maxus will be the cosmetics and beauty giant’s media agency of record in the following markets: Denmark, Norway, Sweden and Finland.
This appointment builds on the Maxus relationship with L’Oréal in the UK, Ireland and Southeast Asia, alongside GroupM’s relationship across Canada, China, Germany and Latin America.
Maxus was awarded the Nordics account after a two-stage, three-way pitch.
“We have had a strong and productive relationship with PHD since 2011, but believe now is the moment for change. The media landscape is evolving rapidly. It challenges us to innovate and find new ways of connecting with consumers. We believe that Maxus are the agency most capable of navigating our business through this period of transformation”, says Mark Prestwich, General Manager for L’Oréal in the Nordic countries
Federico de Nardis, CEO Maxus EMEA, said: “After a long and thorough selection process, we are delighted to have extended the group’s relationship with L’Oréal. Maxus demonstrated digital leadership and communications planning with the rigour that a prestigious business like L’Oréal needed to see, underpinned by the scale that GroupM offers in the Nordic region. We’re looking forward to working closely with the business across the four markets to help L’Oréal lean into change at a category and consumer level.”
L’Oréal has devoted itself to beauty for over 105 years. With its unique portfolio of 28 international, diverse and complementary brands, the Group generated sales amounting to 23 billion euros in 2013 and employs 77,500 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and travel retail. Research and innovation, and a dedicated research team of 4,000 people, are at the core of L’Oréal’s strategy. L’Oréal has offices in Copenhagen, Stockholm, Helsinki and Oslo and has more than 800 employees in the Nordic countries.
About Maxus Global
Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus was set up in 2008 to take advantage of the opportunities created by the digital age and to help its clients to ‘lean into change’
Maxus prides itself on being a global network of local agencies, focused on large local business (BT, ABF in the UK, Tata in India, Telecom Italia in Italy) and handling several international clients such as L’Oréal, FCA, GSK, Barclays, UPS and Church and Dwight.
At the core of Maxus sits Metalworks, its creative technology R&D division delivering interactive experiences for clients including GSK, Bayer, Tesco and others globally via a team of creatives and technologists.
Maxus Global employs over 2,500 people across 55 countries in 70 agencies worldwide and is the world’s fastest growing media network across the last five years (source: RECMA). It was named Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012.
For more information visit: www.maxusglobal.com
Contacts at L’Oreal
General Manager L’Oréal Nordic
Tel: +45 24 24 02 14
Corporate Communication Nordic
Tel: +46 765 36 54 54