Lindsay Pattison named Global CEO for Maxus
16 October, 2014
GroupM today announced the appointment of Lindsay Pattison as Global CEO of Maxus.
The announcement was made by GroupM’s Global President Dominic Proctor. Pattison has been successfully leading Maxus in the UK for five years, taking it in that time from a ranking of 14 to a number 7 position, and from 30 people to now over 250. She has also held the global Chief Strategy Officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness. Pattison will co-locate between London and New York and will report to Proctor; she replaces Vikram Sakhuja, who will remain in the group.
Under Sakhuja Maxus was the fastest growing media agency in the world. It expanded its network footprint and added major new accounts such as NBC Universal and L’ Oreal.
“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”
Pattison said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”
Pattison will be succeeded in the UK CEO role by Nick Baughan, currently the MD. Baughan will continue to report to Pattison, who said “I am confident that Nick will step into my shoes brilliantly in the UK; he is whip-smart, highly ambitious, popular and has been instrumental in our growth for the last two years as MD”.
Baughan joined Maxus in March 2012, having worked at Mindshare for two years as its head of business development. Baughan said “Over the last five years Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry. I'm hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter”.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about GroupM and our agencies at www.groupm.com
Maxus is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus was set up in 2008 to take advantage of the opportunities created by the digital age and to help its clients to ‘lean into change’. Maxus prides itself on being a global network of local agencies, focused on large local business (BT, ABF in the UK, Tata in India, Telecom Italia in Italy) and handling several international clients such as L’Oreal, FCA, GSK, Barclays, UPS and Church and Dwight. At the core of Maxus sits Metalworks, its creative technology R&D division delivering interactive experiences for clients including GSK, Bayer, Tesco and others globally via a team of creatives and technologists.
Maxus Global employs over 2,500 people across 55 countries in 70 agencies worldwide and is the world’s fastest growing media network across the last five years (source: RECMA). Find out more at www.maxusglobal.com