Mindshare appointed TESCO's overall media business in Thailand
1 October, 2014
— Tesco Lotus, a leading retail business in Thailand, has awarded, the first time, its overall media planning and buying business across online and offline to Mindshare Thailand, the leading marketing and media agency network .
The win has been formally announced after a competitive pitch process that included a number of international agencies.
Wanna Swuddigul, Marketing Director, Tesco Lotus
said “Tesco Lotus is delighted to announce the award of our offline and online media to Mindshare. The retail world is changing, just like our customers, whom we want to reach through multi-channels. As we grow our business, we are pleased to be working alongside Mindshare, who has the leading strategic capabilities, and understands that putting our customers at the heart of what we do will deliver great results”.
Pathamawan Sathaporn, Managing Director, Mindshare
said “We are delighted to receive the trust from TESCO in Thailand to handle both its online and offline media duties. With today’s world of multi-screen and multi-tasking consumers and the speed of changes in the retail business, we need to adapt to the demand of the customers and the business. Our duty here is to support Tesco Lotus to have an on-going conversation with our customers across the agnostic media ecosystem of Paid, Owned and Earned to ensure that we stay ahead of the competitive game”
The assignment is expected to begin with immediate effect.
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com
and follow us on Twitter @mindshare
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as aparent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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