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Mindshare Indonesia wins Prudential account

20 May, 2014

Himanshu Shekhar

INDONESIA — Prudential Indonesia, the biggest insurance company in Indonesia, has appointed Mindshare Indonesia as their agency of record for media strategy, planning and buying. Prudential Indonesia annual spends around USD 5 million (AC Nielsen Adex 2013).

Mindshare Indonesia won the business following a competitive pitch process that lasted from March to April 2014. Other agencies pitching were Starcom and Dentsu. The agencies were asked to showcase their strategic planning and buying strength.

Himanshu Shekhar, CEO Mindshare Indonesia commented, “We are delighted with this win, and will be leveraging the extensive resources of GroupM to help enable Prudential Indonesia achieve their goals.”

The contract is effective immediately.


Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Shruti Dixit
Marketing & Business Development, Asia Pacific
+65 9299 0640

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