MEC appoints Shenan Reed as President, Digital, North America
6 May, 2014
Digital pioneer positioned to take MEC’s integrated offering to new heights
NEW YORK, NY
— MEC today announced the appointment of Shenan Reed as President, Digital, North America. Shenan will lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America.
Marla Kaplowitz, CEO of MEC North America commented, “Strong digital leadership and innovation is crucial to moving us into the future. I am confident that Shenan is poised to continue our growth trajectory in this area, enabling both our clients and agency to remain at the forefront of the rapidly evolving digital landscape while cultivating progress in exciting and new ways.”
A highly-respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Her early understanding of the digital consumer journey led her to open her own agency, Morpheus Media, in 2001, which she built into a highly profitable and well-respected business, known for its work across luxury and fashion clients such as Neiman Marcus, LVMH, Mont Blanc, Chanel as well as media companies like The New York Times and A&E Television Networks.
In 2011, Shenan merged Morpheus with the CreateThe Group, remaining on as Chief Media Officer to lead a cross-functional team responsible for all paid digital media (social, search, display, affiliate) as well as SEO, analytics and social and mobile strategy.
“I have always admired the breadth and depth of MEC’s work, as well as the agency’s unique people-centric culture. This is a phenomenal opportunity to apply my knowledge and experience to drive genuine integration across MEC’s impressive portfolio of clients.” said Shenan. “I look forward to working across the agency as we further enhance our digital product offering, ensuring we deliver transformational digital solutions that future proof clients’ communication strategies.”
Shenan succeeds Susan Schiekofer, who is leaving the agency to explore other leadership opportunities within the media community. Said Kaplowitz: “Susan has contributed greatly to MEC during her tenure. She’s made incredible strides in growing MEC’s digital practice as she led the entire restructuring of the US digital team to ensure strategic and operational efficiencies, recruited key digital talent, and drove the development of integrated digital solutions focused on delivering growth for clients.”
Shenan starts in her new role on May 12.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com