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eBay appoints MediaCom as EMEA lead media planning and buying agency

1 May, 2014


ZURICH, SWITZERLAND — Driving forward an ambitious marketing programme and greater leveraging its scale, eBay announces MediaCom as partner of choice for media planning and buying across the eBay Marketplaces business in EMEA.

MediaCom will manage all media planning and buying across on and offline channels, consolidating activity previous undertaken by a number of agencies across the region. MediaCom will act as lead agency as part of a wider WPP team solution, working closely with sister agency neo@ogilvy.

Rafael Orta, Vice President and Interim CMO, eBay Marketplaces EU, said: “As we strive to be Europe’s leading shopping destination, our marketing programme needs to be more ambitious than ever and we are delighted to have selected a media planning and buying agency that shares our passion for our brand.”

Nick Lawson, EMEA CEO of MediaCom, said: “We are very excited to be working with eBay to help drive its business forward across this critical region. eBay was one of the pioneers of the digital revolution that has transformed the way we do business, buy goods and services and live our lives. Ensuring that it remains a leader in a world that continues to change dramatically every day will be our no 1 goal”.

• The brief consolidates media planning and buying work held by a number of agencies including Carat, Fetch and Essence who retain other briefs across the region.

• eBay delivers one of the world's largest online marketplaces to customers via any connected device, connecting people with the things they need and love. With 128 million active users globally, eBay is one of the world's largest online marketplaces, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. eBay is part of eBay Inc. (NASDAQ: EBAY) which enables commerce by delivering flexible and scalable solutions that foster merchant growth.

• MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit

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