Pete Smith tapped for first Cannes Lions Health festival jury
27 March, 2014
— Ogilvy CommonHealth Worldwide (www.ochww.com
), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced Pete Smith, the regional executive creative director for its offices in the Asia Pacific region, has been selected as a juror on the Health & Wellness panel for the first Cannes Lions Health festival, to be held June 13-14 in Cannes, France.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com
). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Lions Health (www.lions-health.com
), created by the Cannes Lions organization, is a two-day festival dedicated to sharing brave and innovative communications ideas that have overcome unique challenges faced by healthcare brands, and succeeded — through creativity — in generating value and changing lives. While recognizing the industry’s intricacies and the regulatory framework of healthcare marketing, the Lions Health Awards aims to set a new standard for creative excellence by celebrating only the very best work. All winning entries will be presented with a Lion trophy at an awards ceremony on Saturday, June 14, 2014, at the Palais des Festivals et des Congrès in Cannes.
Pete Smith comes to the Health & Wellness jury with more than 20 years of experience in the advertising industry. Having begun his career on the consumer side of the business in his native Australia, Pete has launched and maintained some of the region’s most successful healthcare brands. Now based out of Shanghai with OCHWW’s Ogilvy CommonHealth group, Pete serves as creative lead for the agency’s entire Asia Pacific region. His award-winning team is focused on creating innovative, influential, standout work while maintaining a “passionate pursuit of improving the health and well-being of a very large percentage of the people on the planet.”
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Beth Paulino or Kerrianne Slattery
Ogilvy Commonhealth Worldwide