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Wunderman fortifies worldwide leadership teams

21 March, 2014


NEW YORK — Wunderman Singapore has named Steven Power as general manager. Reporting to Nimesh Desai, managing director, Wunderman Southeast Asia, Power will focus on further strengthening digital, data analytics and CRM offerings for a diverse set of global and regional clients that includes Microsoft, Xbox, Shell and other key brands.

“Wunderman is one of the most respected brands in digital and there is a drive and energy to achieve more. I am delighted to be joining the team as we push the bar on providing the most effective, efficient and lasting conversations between brands and their customers,” Power said.

In Japan, Yoshie Toriya became director, data and CRM strategy, for Wunderman International Tokyo. Toriya leads the data analytics and operations team, focusing on driving data and CRM strategy for a diverse set of clients such as Microsoft, Xbox, P&G, Novartis and Adidas. She reports to Ken Saito, president and representative director, Wunderman International Japan.

“Wunderman's digital, CRM and data capabilities make digital engagement a reality. We are ideally positioned to provide cutting-edge solutions and be a digital powerhouse for our clients,” Toriya said. 

Wunderman Australia appointed Dom Hickey as head of planning. Reporting directly to Andrew Davie, managing director, Wunderman Australia and New Zealand, Hickey oversees the strategic planning teams in Sydney, Melbourne and New Zealand. She will champion the fostering of Wunderman’s data and insights division, customer lifecycle management and digital strategy capabilities in Australia.

Hickey said, “We are well-positioned to build on Wunderman’s heritage and provide our clients with cutting-edge consumer engagement programs across channels.”

Across the Pacific, Blast Radius promoted Larson Banilower to VP, client development, leading business development for all of Wunderman New York. Banilower joined Blast in 2012, helping to acquire essential clients such as Bonefish Grill and Burlington.

“I'm excited to take on this broader role within Wunderman and Blast Radius,” said Banilower. “As clients look for more sophisticated solutions to solve their business challenges, my new role allows me to assemble the ideal combination of strategy, creative and a suite of tools to deliver a compelling offer to clients in pitches.”

About Wunderman
Advertising Age ranks Wunderman as the #1 global digital agency network. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information:

Sarah Chua, +1-212-941-3127

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