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Mindshare reflects on media & business landscape changes since Twitter launched

21 March, 2014


LONDON — Mindshare Worldwide, the global media agency network, today released research showing changes to the media and business landscape since Twitter’s first tweet was sent eight years ago.

The research shows the stark differences in the way that news and information are shared, driven by social media and the internet. When Twitter launched, citizen journalism was growing as a trend, whereas last week robo-journalism was mooted by the LA Times, with an algorithm based story on a recent earthquake.

2006 v 2014 2006 2014
Twitter Jack Dorsey, co-founder of Twitter, sent the first ever tweet ("just setting up my twttr") More than 300 billion tweets have been sent to date
Entertainment Blockbuster is valued at $500 million Blockbuster is bankrupt and three-fifths of Britain's video, video games and music sales are now derived from the internet
Journalism Citizen journalism takes off, thanks to social media and the increasing mainstream popularity of blogs A robot writes LA Times earthquake breaking news
Facebook Facebook started the year with 5.5 million users, and was opened up to everyone aged over 13 with a valid email address Facebook now has 1.23 billion active monthly users.
Super Bowl This was the first Super Bowl where all aspects of the game were aired in high definition More than 24.9 million tweets were send about the Super Bowl
Wikipedia English-language Wikipedia reaches its one millionth article (Jordanhill railway station) There are currently 4,474,103 articles in the English Wikipedia.
Currency The Euro is the second most traded currency after the dollar. The Yuan is now the second most traded currency after the US dollar. Bitcoin suffers a slump in value.
Ecommerce 2.9% of global retail sales are conducted online Global B2C ecommerce sales are predicted to hit $1.5 trillion according to eMarketer.

Norm Johnston, Mindshare Worldwide Chief Digital Officer, said: “We believe that everything today begins and ends with media and the way people interact is changing. Brands need to adapt to this changing global media landscape to stay ahead of the game. And as our research shows; if you don’t adapt, you fall behind and even die.”

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at and follow us on Twitter @mindshare and and  

GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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