MediaCom tops global competitive report
21 March, 2014
Jumps from fourth to first in RECMA Compitches 2013 report
MediaCom has been named as the most competitive global media agency in the latest report from RECMA, which evaluates the global media agency industry.
The 2013 Compitches Report, which analyses success in competitive pitches in 44 countries involving 700 different media agencies, revealed that MediaCom had taken the top spot.
MediaCom’s success was not just confined to the last 12 months, however, with RECMA also ranking the agency as the most successful network over a three-year period, beating OMD, ZenithOptimedia, Carat and UM.
The agency has also widened the gap between its performance and those of its competitors with a significantly larger lead over competitors in second and third position in 2013 compared to that recorded in 2012 and 2011.
The agency’s success in 2013 has been powered by a significant step change in pitch competitiveness across a wide range of markets.
Five markets were awarded an A+ grade for competitiveness, more than any other agency network: Colombia, France, Germany, Poland and the UK. Additionally a further 11 markets were given an A ranking: Austria, Czech Republic, Denmark, Hong Kong, Hungary, Indonesia, Netherlands, Portugal, Slovakia, Spain and Sweden.
This has helped the agency pick up a wide range of global and regional accounts including Sony Electronics and Danone in EMEA, ADT in North America, and Fonterra in APAC in the last 12 months alone.
“I am delighted that MediaCom have topped the table as the most competitive agency network globally; testament to the hard work, depth and breadth of services and expertise of all our people across the network. Our success in attracting new clients and extending our relationships with existing ones is built on our ever-evolving approach to media investment management by delivering the most relevant content, paid, owned and earned, in the most connected way possible.” said Stephen Allan, Worldwide Chairman and CEO of MediaCom.
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year for three consecutive years 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2013 Cannes Lions International Festival of Creativity for the third year running, since the award was initiated.