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19 March, 2014

VML Qais

SINGAPORE — is rapidly benefitting from its digital overhaul and relaunch, handled by VML Qais and Y&R Dubai. CNNArabic’s responsive design – a first for Arabic news portals in the Middle East - adapts content to fit the device being used.

Over the past year, traffic to the website has risen 70 per cent over the past year; visitors originating from social media have more than doubled. And traffic from mobile devices is up 200 per cent in the past 12 months.

Having gone live with Cadillac as launch sponsor, the new site was CNN’s first fully responsive/adaptive site running from mobile to tablet to desktop, containing an array of cutting edge new features. View the video here.

Unrecognizable from its predecessor, which was based on the English site design, the reinvented was redesigned entirely from the ground up with its Arabic speaking audience in mind from inception and based upon in-depth research.

Explained VML Qais Chairman Keith Timimi, “Our research into the target audience showed that they were accessing via multiple devices, often starting with mobile first thing in the morning, tablet at breakfast, desktop during the day and tablet at night. We also know that social media has become the top form of content discovery during recent years. Out of these insights, we built a unique interface that took the best of what CNN Arabic had to offer, and presented it in a context that made sense with current usage forms.”

Added Timimi, “The site’s unique Newsfeed paradigm has proved very user friendly, while allowing the editorial team to visually tag and curate lead stories. The Newsfeed remains present but reduces to a column or sideswipe menu as a 'Mini Newsfeed', enabling users to read on naturally without breaking their browsing flow.”

New features on
Responsive design

The restyled website will be launched with responsive design, meaning that regardless of the device or screen size, users will be presented with the optimum experience.

The redesigned platform revolves around the central “newsfeed” containing hundreds of curated articles – from top stories and trending now packages, to features on subject areas such as technology, business and specific topics.

Social brings social to the forefront of the site with embedded 'buzz checks' and Facebook commenting weaved into the fabric of the new site.

Continuous scroll’s cutting edge continuous scroll technology allows users to consume the news quickly by seamlessly moving from story to story.

Twitter @cnnarabic 

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.

About CNN Arabic
CNN Arabic is a news website located in Dubai launched in 2002. Part of the CNN International network, it provides international news from an Arabic perspective, with continuous updates on regional and international developments drawing on the resources of CNN bureau all around the world.

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

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