VML Qais bags the digital duties of Shiseido's new skincare range in India
12 March, 2014
–– VML Qais, the Indian arm of Cannes Lion-winning network VML, has won the digital duties of Shiseido’s new skincare range ‘Za’ in India.
In India, Shiseido has been present for over 12 years in department stores like Shopper’s Stop retailing their namesake prestige brand. In 2013, the company established its fully owned subsidiary in Mumbai, India to introduce other brands from their global portfolio.
2014 will mark the India entry of Shiseido’s global brand ‘Za’ which will debut with its skincare line. The brand is to be launched in April 2014. VML Qais has been tasked with developing a 360 degree digital strategy for this new launch in India and will set up the brand’s website and blog, along with managing the social media activities for all of 2014.
Prior to this, VML Qais has been working with beauty brand Revlon India on their digital marketing strategy, and has successfully deployed multiple campaigns on social media for the cosmetic giant.
Commenting on this prestigious appointment, Tripti Lochan, CEO, VML Qais
, said: “Digital, as a medium, has deeply entrenched itself in the Indian scenario. India is now the 3rd largest internet population, out of which 39% are women. It is therefore a necessary platform for a contemporary beauty brand, such as Za, to connect with their target audience. We're very excited to add Shiseido’s Za to our roster of clients in India and look forward to strengthening our category experience as well.”
“VML Qais demonstrated unparalleled understanding of the digital space, coupled with a strategy that was backed by relevant insights and superlative creativity. Given that Digital is going to be a driving pillar of our marketing strategy, they were the perfect partners! Together we are excited to make an impactful entry in the Indian market,” remarked Salman Bukhari, Director of Marketing, Shiseido India Pvt. Ltd
Shiseido’s Za an exciting addition to VML Qais’ already robust work done for clients in India, which include Religare Healthfore, Mahindra & Mahindra Ltd., ICICI Bank, Revlon, Tata Motors, Club Mahindra and Mahindra 2 Wheelers.
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About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.
Shiseido commenced operations as Japan's first Western-style pharmacy in Tokyo's Ginza district in 1872. Since then, Shiseido has led Japanese cosmetics technology and culture. It has expanded its business to countries and regions in Europe, Americas, and Asia/Oceania. A major Japanese hair care and cosmetics producer, it is one of the oldest cosmetics companies in the world. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.