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Y&R named China's Leading Influential Ad Agency, soars up creative rankings

6 March, 2014

Nils Andersson

Y&R China adds to Epica, China 4A’s & Cannes Lions haul, capping most-awarded year ever

BEIJING — Y&R China has capped a stellar year of both creative and effectiveness awards success, having been named China’s Leading Influential Ad Agency by the China’s Brand Owners Association and rocketing up 21st Century Marketing’s agency rankings having been China’s most-awarded agency at Cannes 2013.

Y&R China’s best-ever Cannes haul, 4 Lions and a staggering 22 Shortlists, propelled the agency to second place (up from 13th place in 2012) in the annual rankings of China’s most-awarded agencies as compiled by China Advertising Association of Commerce, School of Journalism & Communication, Peking University and 21st Century Marketing media platform. This was announced at the magazine’s forum held in Qingdao from 26-28 February 2014.

Y&R China was also named China’s Leading Influential Ad Agency on the Brand Contribution Chart 2013. Awards were presented at the Business Leaders and Media Leaders Annual Conference organized by China’s Advertisers (“Brand Owners”) Association, and the top Chinese universities. Y&R was recognized for its growing reputation and fame, with its Cannes wins, the most Lions of any agency in China in 2013, as the highlight.

Y&R Beijing had also added two prestigious Epica Awards to its China 4As and Cannes Lions hauls, making 2013 Y&R China’s most-awarded year to date. At the Epica Awards, Y&R Beijing won Best Graphic Design Silver for Moleskin ‘Every One has a Story’, and Best Corporate Image Bronze for Penguin’s ‘Change Direction’ campaign.

Prior to that, at the China 4A’s, Y&R Beijing won Best Craft Gold and Print Bronze for its ‘Smiles Guaranteed’ Argos campaign. The agency also won Print Silver and Outdoor Bronze for Penguin Audiobooks’ ‘Anytime’. And Y&R Shanghai took home Creative Media Bronze for its highly innovative ‘Seeing Sound’ campaign.
These wins followed Y&R’s stellar Lions performance which made it China’s most-awarded agency at Cannes 2013, with four Lions and 22 Shortlists. The Silver Design Lion 2013 was awarded to Moleskine ‘Every One Has a Story’. Two Bronze Outdoor Lions were awarded to UNICEF ‘Breast is Best’; and to Penguin Audiobooks’ ‘Anytime’. The Bronze Press Lion was awarded to Penguin China ‘Change Direction’.

Commenting on the wins, Y&R Greater China Chief Creative Officer and Regional Head of Art Asia, Nils Andersson (pictured) said, “To have been recognised as China’s leading influential agency, and to be the most-awarded at Cannes is truly delivering upon Y&R’s ‘world class for China’ proposition. The creative team produced some amazing work in 2013, and we have high hopes for continued success in 2014.”

Credits (Every One Has A Story)
: Y&R Beijing
Client: Wen Fang Ju She Trading Co.
Product: Moleskine
ECD: Nils Andersson
CD: Ronnie Wu/Donghai Liu
Art Director: Odding Wang/Nils Andersson
Copywriter: Odding Wang/Nils Andersson
Illustrator: Odding Wang
Designer: Odding Wang
Director: Meng Yang
Photographer: Li Jinrong

Credits (Smiles Guaranteed)
: Y&R Beijing
Client: Argos China
ECD: Marcus Rebeschini/Nils Andersson
CD: Ronnie Wu/Donghai Liu
Art Director: Somjai Satjatham/Lo Weng Heng/Ronnie Wu/Nils Andersson
Copywriter: Donghai Liu/Gao Han/Nils Andersson
Illustrator: Lo Weng Heng/Andy Yang
Photographer: Teo Studio
Retoucher: Magic Cube/Bruce Xie
Account Supervisor: Charles Sampson/Shelby Lee

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Maynilad
Maynilad is owned by the Metro Pacific Investments, Inc. (MPIC) and DMCI Holdings, Inc. (DMCIHI). It is a concessionaire of the MWSS for the West Zone of the Greater Manila Area, which is composed of the cities of Manila (all but portions of San Andres & Sta. Ana), Quezon City (west of San Juan River, West Avenue, EDSA, Congressional, Mindanao Avenue, the northern part starting from the Districts of the Holy Spirit & Batasan Hills), Makati (west of South Super Highway), Caloocan, Pasay, Parañaque, Las Piñas, Muntinlupa, Valenzuela, Navotas and Malabon all in Metro Manila; the cities of Bacoor, Cavite, and Imus, and the towns of Kawit, Noveleta and Rosario, all in Cavite Province.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual

We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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