Y&R Asia Pacific wins 25 Cannes Lions 2014, doubles last year's haul
23 June, 2014
Winning performance across 15 offices propels Y&R to second in Asia Pacific
— Y&R Asia Pacific has won a stunning 25 Cannes Lions 2014, comprising 2 Gold, 1 Cannes Chimera, 10 Silver, 11 Bronze and multiple Shortlists across 15 offices: Red Fuse Communications Hong Kong, Y&R Beijing & Shanghai, Y&R Malaysia, Y&R Yangon, Y&R Singapore, Y&R Philippines, Y&R Thailand, Y&R Vietnam, Dentsu Y&R Tokyo, GPY&R Brisbane, Melbourne & Sydney, Y&R NZ and VML Australia.
Colgate-Palmolive’s Turning Packaging into Education
campaign from Red Fuse Communications Hong Kong / Y&R Yangon /Y&R Malaysia won 4 Cannes Lions - 1Gold, 2 Silver and 1 Bronze. These are the world’s first Cannes Lions wins for Myanmar and Red Fuse’s debut wins at advertising’s most prestigious awards.
Y&R China brought home a total of ten Cannes Lions, 1 Gold, 3 Silver and 3 Bronze for Y&R Beijing, 2 Silver and 1 Bronze for Y&R Shanghai. This 10 Lions and 35 Shortlists haul is Y&R China’s best ever performance at Cannes; Y&R is China’s most-awarded agency for the second year running.
Y&R Beijing’s 7 Lions 2014 were awarded to the ‘Mic’, ‘Stages’ and 10M² of Love
campaigns for clients Penguin China and UNICEF China. Y&R Shanghai’s 3 Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power of Color’ campaigns for clients Zhang Xiao Quan and Pantone.
Y&R Singapore was presented with the Chimera Cannes Lion, having won this year’s global challenge to help eradicate extreme poverty by 2030, funded by the Bill & Melinda Gates Foundation. Y&R Singapore’s winning team comprised young talents Emir Shafri, Mervin Ng, Hisashi Matsui, and (the not so young talent) Marcus Rebeschini.
As well as Gold for Colgate-Palmolive, Y&R Malaysia took home Bronze for ‘8 Lives’. Y&R Philippines won Bronze for Maynilad ‘Dengue Bottle’ and Y&R Bangkok won Bronze for DTAC ‘Rebirth of Sound’. Among the Shortlists were Y&R Vietnam’s Nutifood ‘Plastic Bottle Life Vest’, Dentsu Y&R Tokyo’s ‘Banana Trophy’ and an amazing Titanium Shortlist for VML/Y&R Singapore’s ‘Guide Dots’.
GPY&R Brisbane won 2 Silver, for SP Breweries ‘Mozzie Box’ and by Young Lions Tristan Viney and Carl Robertson. VML Australia won its first ever Cannes Lions with Silver and 3 Bronze for Rip Curl Search GPS, plus 2 Bronze for Federal Police’s ‘Missing Person Pre-Roll’.
Commenting on Red Fuse’s wins, Chairman & Chief Creative Officer Red Fuse Asia Tan Shen Guan said, "Colgate is one of the most trusted and best loved brands across the global for very good reasons."
On China’s haul, Y&R Greater China CCO Nils Andersson said, “We have remained true to our chosen beliefs and all our hard work has paid off, proving that perseverance is so important in overcoming challenges.”
Y&R Asia’s Regional Chief Creative Officer Marcus Rebeschini added, “Throughout the week so many talented people from multiple offices have won so many unique accolades such as office’s first ever Gold Cannes Lions, countries’ first ever Cannes Lions and it really showed the power of our small network and its people having been ranked second in Cannes Lions’ Asia Pacific Regional Network of the Year. An amazing team effort.”
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Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.
Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.
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